Brand Tone

Professional, Expert, Caring, Empathetic, Results-Oriented, Empowering, Trustworthy, Approachable

Brand Values

• •Exceptional Patient Care & High-Quality Service
• •Expertise & Professionalism
• •Personalized & Holistic Approach
• •Integrity & Honesty
• •Empowerment & Education
• •Proactive & Dynamic

Best Practices

• •Focus on Patient Benefits & Outcomes: Frame copy around how your services help patients achieve their goals.
• •Use Clear, Accessible Language: Avoid jargon. When technical terms are necessary, explain them simply.
• •Incorporate Testimonial Language (Authentically): Weave in the types of positive, reassuring, and results-focused words and phrases that appear in genuine patient reviews.
• •Acknowledge the patient's experience and demonstrate that you are there to help them through their recovery journey.
• •Highlight Expertise and Compassion: Balance showcasing the team's qualifications with empathy and understanding.

Social Perception

Highly Trusted & Recommended, Effective & Knowledgeable, Supportive & Kind, Professional & Efficient

Copy Examples

• •We combine expert knowledge with a compassionate approach to help you achieve lasting results and get back to what you love.
• •Let us help you move better and feel your best.
• •We believe in empowering our patients through education and tailored rehabilitation plans.
• •Join the many satisfied patients who have found relief and regained their mobility with Performance Physiotherapy.
• •Our specialist Physiotherapists provide exceptional patient care.