Brand Tone

Professional and Expert, Reliable and Trustworthiness, Approachable and Community-Oriented

Brand Values

• •Expertise and Quality
• •Customer Focus & Service Excellence
• •Reliability and Dependability
• •Energy Efficiency and Sustainability
• •Integrity and Honesty
• •Community Engagement and Social Responsibility
• •Growth and Innovation
• •Team Strength and Well-being

Best Practices

• •Prioritize Expertise and Solutions: Always lead with how PPS solves customer problems through knowledge and high-quality products/services. Use clear, confident language that reflects deep industry understanding.
• •Emphasize Reliability and Trust: Consistently mention 24/7 support, years of experience, accreditations (like Atlas Copco partnership, ISO certifications), and customer success stories to build and reinforce trust.
• •Maintain Professionalism with an Approachable Edge: While the primary tone is professional, especially in B2B communications, allow for a more human and approachable voice on platforms like Facebook or Instagram, particularly when highlighting community involvement or team aspects. TikTok can be more informal but should still align with core values of expertise and helpfulness.
• •Focus on Benefits, Not Just Features: Instead of just listing product specifications, explain how these features translate into tangible benefits for the customer, such as energy savings, reduced downtime, improved productivity, and lower carbon footprint.
• •Develop a Tone of Voice Guide: Create internal guidelines that define the brand's voice, key messaging points, preferred terminology, and "do's and don'ts" for all written communications. This ensures consistency across all platforms and by all team members creating content.

Social Perception

PPS is generally perceived very positively by its customers and the wider industry. Customers view PPS as a highly professional, reliable, and knowledgeable partner. Industry Peers & Partners recognize PPS as a leading distributor. They are seen as a company that gives back through charity work and local engagement.

Copy Examples

• •Website Banner: "Powering Your Productivity. PPS delivers expert compressed air solutions, from design to 24/7 maintenance. Partner with us for reliability and energy savings."
• •LinkedIn Post: "Proud to be your trusted partner in compressed air and pneumatic solutions for over 30 years. Our recent ISO certifications underscore our commitment to quality, environmental responsibility, and safety. Discover how PPS can optimize your operations: [Link to website] #CompressedAir #Pneumatics #EngineeringExcellence #ManufacturingSolutions #EnergySavings"
• •Facebook Ad (targeting local businesses): "Is your factory's compressed air system costing you more than it should? PPS offers free energy audits in Yorkshire & the North to identify savings and boost efficiency. Local experts, reliable service. Learn more: [Link] #SupportLocal #EnergyEfficiency #ManufacturingUK"
• •Service Page Snippet: "Minimise Downtime, Maximise Output. At PPS, we understand that every minute of production counts. Our highly skilled engineers provide preventative maintenance and rapid 24/7 emergency support, ensuring your compressed air systems perform flawlessly. Your reliability is our priority."
• •Instagram Caption (showing team at work): "Our dedicated engineers are the backbone of PPS, bringing expertise and precision to every installation. From bespoke pipework to advanced compressor systems, we're committed to delivering solutions that work for you. #TeamPPS #Engineering #CompressedAirSpecialists #OnSite #QualityService"