Brand Tone

Passionate, Creative, Friendly, and Inspiring

Brand Values

• •Creativity & Artistic Expression
• •Community & Connection
• •Passion & Joy
• •Quality & Heart
• •Growth & Exploration

Best Practices

• •Develop a Brand Voice Chart: Define your brand's personality (e.g., passionate, inspiring, friendly) and list corresponding "do's and don'ts" for language, specific words to use or avoid, and overall feeling. For PPPaintPours, "do" use words like "vibrant," "mesmerizing," "joyful," "community," "create." "Don't" be overly formal or impersonal.
• •Know Your Audience Deeply: Understand who you're talking to – their interests, aspirations, and how they communicate. PPPaintPours' audience is likely interested in art, DIY, creativity, and community. Tailor copy to resonate with these interests.
• •Tell Your Authentic Story Consistently: Weave elements of Donelle's journey and passion into different pieces of content. Authenticity builds connection and makes the brand memorable.
• •Maintain Consistency Across All Channels: Whether it's a TikTok caption, an Etsy product description, or a website blog post, the underlying tone and values should feel consistent. This builds brand recognition and trust.
• •Review and Refine Regularly: Periodically review your copy and online interactions. Are they still reflecting the intended tone and values? Is the audience responding well? Be open to slight adjustments as the brand evolves, but always stay true to the core identity.

Social Perception

Talented Artist, High-Quality Products, Inspiring & Positive, Engaging & Community-Oriented, Trustworthy

Copy Examples

• •Facebook/Instagram Post (New Artwork Reveal): Dive into a world of swirling color! ✨ So excited to share my latest fluid art creation, 'Ocean's Whisper.' This piece was a joy to make, watching the blues and greens dance together. I hope it brings a wave of calm and wonder to your space. What do you feel when you look at it? Let me know in the comments! #pppaintpours #fluidart #abstractart #newartwork #creativejourney
• •Product Description (for a Sunflower Mug): Start your day with a burst of sunshine! ☀️ This vibrant sunflower mug features a unique paint pour design, capturing the joyful energy of a blooming sunflower. Each mug is a little piece of art to brighten your coffee break and remind you of the beauty in everyday moments. Perfect for gifting or treating yourself to a splash of happiness! #pppaintpours #sunflowerart #coffeemug #wearableart #giftidea
• •Email Newsletter Snippet (Workshop/Tutorial Announcement): Unleash your inner artist! Ever been curious about the magic of paint pouring? I’m thrilled to announce a new beginner-friendly tutorial on the blog/a live Q&A session in our Facebook group this week! We’ll explore [specific technique] and I’ll share my top tips for creating your own stunning abstract pieces. Let's make some art together! Link in bio to join the fun! #pppaintpours #paintpouringtutorial #creativecommunity #artforbeginners #empoweringcreativity
• •TikTok Video Caption (Process Video): Watch the magic unfold! ✨ Loved getting lost in the process of this vibrant pour. It’s amazing how colors can tell a story without a single word. What colors make you feel most creative? #pppaintpours #fluidartist #paintpour #satisfyingart #artprocess #tiktokart
• •Website "About Us" Excerpt Update: From a 'happy accident' during lockdown to a vibrant community of art lovers – that's the heart of PPPaintPours. I’m Donelle, and I believe everyone has a creative spark. My mission is to share the joy of fluid art, create pieces that bring happiness to your home, and empower you to explore your own artistic journey. Let's fill the world with more color, one pour at a time! #pppaintpours #artiststory #creativity #community #passionforart