Brand Tone

Professional and Technical, Innovative and Forward-Thinking, Reliable and Authoritative, Solution-Oriented, Customer-Centric (B2B)

Brand Values

• •Innovation
• •Quality and Performance
• •Reliability and Trust
• •Sustainability
• •Customer Focus/Partnership
• •Integrity
• •Safety

Best Practices

• •Maintain a Professional and Authoritative Voice: Use industry-specific terminology accurately. Avoid overly casual language. Focus on expertise and leadership.
• •Highlight Innovation and Technology: Consistently weave in themes of advanced solutions, cutting-edge technology, and R&D-driven products.
• •Emphasize Benefits, Not Just Features: While technical details are crucial for this audience, translate them into tangible benefits like enhanced durability, improved safety, increased efficiency, reduced maintenance, or regulatory compliance.
• •Be Solution-Oriented: Frame products as solutions to specific aerospace challenges. Use language that demonstrates an understanding of the customer's needs and operational demands.
• •Reinforce Trust and Reliability: Use words and phrases that build confidence, such as "proven," "trusted," "industry-leading," "quality-assured," and "compliant," reflecting the high stakes of the aerospace industry.

Social Perception

Industry Professionals (Target Audience): Perceived as a leading, reputable, and innovative supplier of critical aerospace materials. They are seen as a go-to source for specialized coatings, sealants, and transparencies. The online store is likely viewed as a convenient B2B purchasing channel. General Public: The "PPG Aerospace Store" brand itself has very low visibility among the general public, as it's a specialized B2B entity. PPG Industries, the parent company, has broader recognition, often associated with paints and coatings in various sectors, and increasingly with innovation and sustainability efforts. Overall: Within the aerospace sector, PPG Aerospace is well-regarded for its technological capabilities, product quality, and long history. The online store aims to enhance accessibility and service for these specialized customers.

Copy Examples

• •Advanced Aerospace Solutions, Streamlined. The PPG Aerospace Store delivers the high-performance coatings, sealants, and materials you trust, now with the ease of online access. Source innovation, ensure compliance, and optimize your procurement process. Your mission-critical components are just a click away.
• •Engineer Excellence. Procure with Confidence. From groundbreaking transparencies to next-generation adhesives, the PPG Aerospace Store provides OEM and MRO professionals with a comprehensive portfolio of industry-leading products. Quality, performance, and reliability – delivered.
• •Your Trusted Partner in Aerospace Innovation. Online. Access PPG’s legacy of aerospace excellence through our dedicated online store. Find technical data, explore advanced material solutions, and order with efficiency. We’re committed to advancing your aircraft’s performance and durability.
• •The Future of Aerospace Supply, at Your Fingertips. The PPG Aerospace Store is more than a marketplace; it's your direct line to innovative materials that enhance safety, improve efficiency, and drive the industry forward. Explore our extensive range of aerospace-grade products today.
• •Coatings. Sealants. Certainty. Order Direct from PPG Aerospace Store. When performance cannot be compromised, aerospace professionals turn to PPG. Our online store offers direct access to the proven solutions that protect and enhance aircraft worldwide. Experience simplified sourcing for superior results.