Brand Tone

Ethical & Caring, Friendly & Approachable, Quality-Conscious & Creative, Eco-Conscious, Joyful & Colorful

Brand Values

• •Ethical Sourcing & Fair Trade
• •Handcrafted Quality
• •Sustainability & Eco-Friendliness
• •Customer Satisfaction
• •Creativity & Inspiration
• •Community Support

Best Practices

• •Highlight the ethical sourcing and fair trade practices in all communications.
• •Emphasize the handcrafted nature and premium quality of the felt products.
• •Showcase the vibrant colors and versatility of the craft supplies, inspiring creativity.
• •Use friendly and approachable language in all customer interactions and marketing materials.
• •Share stories and testimonials that demonstrate the positive impact on women artisans in Nepal.

Social Perception

Positive Reputation, Trusted Supplier, Associated with Joyful Crafting, Ethically responsible, High-Quality products

Copy Examples

• •"Our felt balls are handcrafted with love and care by women artisans in Nepal, using only the finest 100% wool and eco-friendly dyes."
• •"Create something beautiful and meaningful with our premium quality felt shapes – perfect for nurseries, decorations, and all your crafting dreams!"
• •"We're passionate about fair trade and empowering communities. Every purchase supports dignified jobs and fair wages for our artisans."
• •"Need a custom felt ball collection? We're here to help! Let us create the perfect palette for your next project."
• •"Join our community of crafters and discover the joy of working with natural, sustainable materials!"