Tono de Marca

Friendly, Ethical, and Empowering

Valores de Marca

• •Ethical & Fair Trade
• •Eco-Consciousness
• •Handcrafted Quality
• •Community & Empowerment
• •Accessibility & Affordability

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission, emphasizing ethical sourcing, fair wages, or eco-friendly materials to reinforce brand values.
• •Use Sensory and Emotive Language: Employ words like "vibrant," "soft," "cozy," "joyful," and "charming" to evoke the tactile and emotional appeal of the products.
• •Tell the Artisan's Story: Weave in details about the women artisans in Nepal, humanizing the brand and strengthening the customer's emotional connection to their purchase.
• •Highlight "Safe & Natural": Consistently mention that products use "100% wool," "Azo-free dyes," and are "hypoallergenic" to address customer concerns and build trust.
• •Empower the Creator: Use inspiring language, ask engaging questions, offer tips, and encourage customers to share their finished projects to foster a creative community around the brand.

Percepción Social

The public and customer perception is overwhelmingly positive, focusing on high-quality, beautiful products, a strong ethical reputation through fair trade and eco-friendly practices, and excellent customer service.

Ejemplos de Copy

• •Color your world, consciously. ✨ Each of our 100% wool felt balls is handcrafted by incredible women artisans in Nepal. When you choose our crafts, you choose fair wages, eco-friendly materials, and a brighter future. What will you create today? #ppcraftsupplies #FeltGood
• •New In: Handcrafted Joy, Straight from Nepal to Your Home
• •Bring the cozy feel of autumn indoors with our handcrafted felt pumpkins. Made from 100% renewable Nepalese wool and colored with non-toxic, Azo-free dyes, they’re a safe, sustainable, and charming addition to your seasonal decor. Best of all, every pumpkin supports women artisans and their families.
• •Decor With Dignity. Shop our collection of fair-trade, handcrafted felt creations and make your home a testament to beauty and ethical trade.
• •Tired of mass-produced decor? Create something meaningful. Our DIY felt ball kits are perfect for garlands, mobiles, and more. Ethically sourced, eco-friendly, and endlessly creative. Get free UK delivery on orders over £40 and start your next project today!