Brand Tone

Helpful and Experienced, Community-Oriented and Supportive, Approachable and Friendly, Culturally Connected

Brand Values

• •Quality and Affordability
• •Tradition and Culture
• •Family and Community
• •Customer Support
• •Craftsmanship

Best Practices

• •Emphasize Heritage and Experience: Consistently mention the '20 years of experience' and 'family-run' aspects to build trust and a personal connection.
• •Use Inclusive and Encouraging Language: Employ words that are welcoming and supportive, especially for those new to regalia making (e.g., 'We're happy to help,' 'Let's create together').
• •Highlight Quality and Tradition: Connect the products to the cultural significance of powwow and the importance of quality materials for regalia.
• •Maintain a Helpful and Informative Stance: Provide clear descriptions, answer FAQs proactively (like their shipping page), and offer guidance where possible (like their patterns and guides).
• •Be Authentic and Approachable: While maintaining respect for cultural traditions, don't be afraid to use a friendly, human voice in communications, similar to their 'clickity click click' or 'Wanna know who you're shopping with?' phrasing.

Social Perception

Trusted Supplier, Knowledgeable Resource, Supportive of Indigenous Culture, Good Quality Products, Efficient Service

Copy Examples

• •Headline: Keep the Tradition Strong. Your Regalia Starts Here. Body: For over 20 years, our family has been honored to provide high-quality fabrics, jingles, beads, and everything you need to create stunning powwow regalia. Let us help you bring your vision to life.
• •Headline: Dance with Pride. Craft with Powwow Fabrics. Body: From the brightest calicos to the most intricate beadwork supplies, find affordable, quality materials that respect the artistry of your tradition. Explore our collection today.
• •Headline: More Than Just Fabric – It’s a Family Tradition. Body: As a family-run business, we understand the heart and soul that goes into every piece of regalia. That’s why we’re dedicated to providing the best for your craft. Questions? We’re always happy to help!
• •Headline: New to Regalia Making? We’ve Got You Covered! Body: Feeling inspired but not sure where to start? Our detailed patterns and wide selection of supplies are perfect for beginners and experienced crafters alike. Let’s create something beautiful together!
• •Headline: The Sound of Celebration Starts with Quality Jingles. Body: Our adult-sized and baby jingles are crafted for that perfect sound. Get yours today and step into the circle with confidence.