Brand Tone

Promotional & Value-Driven, Enthusiastic & Aspirational (yet Accessible), Convenient & User-Friendly, Relatable & Engaging, Direct & Informative

Brand Values

• •Accessibility/Affordability
• •Variety & Selection
• •Customer Satisfaction & Convenience
• •Staying Current/Trendy
• •Quality (within the value proposition)

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize Value & Benefits
• •Use Consistent Action-Oriented Language
• •Adapt Tone Slightly for Platform, Not Core Personality
• •Regularly Review and Audit Content

Social Perception

Deal-Focused Destination, Hit or Miss, Convenience (App), Appreciation for Variety, Generally Positive for App Users

Copy Examples

• •✨ Your Style Upgrade Starts NOW! ✨ Body: Score a_MAZ_ing deals on top brands you LOVE! From statement dresses to must-have accessories, Brands Outlet App has your next favorite find. Shop smart, look fabulous! #BrandsOutletFinds #StyleForLess
• •🛍️ Weekend Haul Alert! 🛍️ Body: Unbeatable prices on fresh arrivals! Why pay full price? Get the looks you crave without breaking the bank. Tap to explore new collections on the Brands Outlet App today! #OutletShopping #DealsDealsDeals
• •🔥 Hot Drops, Cool Prices! 🔥 Body: The latest trends just landed at Brands Outlet! Elevate your wardrobe with high-quality fashion at prices that make you smile. Don't miss out – these deals go fast! #FashionOnABudget #BrandsOutletGlobal
• •Psst... Exclusive App-Only Savings Inside! 🤫 Body: Download the Brands Outlet App and unlock special discounts on your favorite brands! Your shortcut to smarter shopping and endless style is just a tap away. Get it now and treat yourself! #AppExclusive #SmartShopping
• •✨ Refresh Your Look for Less! ✨ Body: Discover incredible value on clothing, shoes, and accessories at Brands Outlet. Quality brands, amazing prices, and the styles you want – all in one place. What are you waiting for? #ValueFashion #ShopBrandsOutlet