Brand Tone

functional, direct, and service-oriented

Brand Values

• •Value and Affordability
• •Legacy and Experience
• •Product Quality
• •Direct Customer Service
• •Accessibility

Best Practices

• •Maintain a Direct and Functional Tone: Avoid overly creative or humorous language. The copy should be clear, concise, and focused on providing information about the products and purchasing process.
• •Emphasize Core Values: Consistently weave in the brand's key values of quality, affordability, and legacy into website banners, product descriptions, and any customer communication.
• •Prioritize Clarity in Calls to Action: All calls to action should be unambiguous. Use straightforward phrases like "Shop Now," "Place Your Order," or "Call for Questions."
• •Use a Consistent Lexicon: Regularly use terms like "wholesale prices," "discount," "top-quality," "100% natural," and "since 1985" to reinforce the brand's identity.
• •Reflect the Service Model in the Copy: The copy should mirror the direct, phone-oriented customer service model. Encourage customers to call with questions, reinforcing the idea of accessible, personal service.

Social Perception

Limited due to minimal online engagement and lack of social media; BBB "Not Rated" status might be a concern; caters to specific clientele valuing direct purchasing; CDCR approval indicates governmental trust for specific purposes.

Copy Examples

• •Quality Vitamins, Unbeatable Prices. Since 1985.
• •Fuel your fitness with our Sports Edge line. Top-tier, 100% natural supplements delivered directly to you. No frills, just results.
• •For over 35 years, Vitamin Outlet has been your trusted source for high-quality supplements at wholesale prices. We believe in convenient, reliable service for every customer.
• •Place your order today. Call us at 1-800-967-1827 for questions or to speak with our team. We're here to help you get the supplements you need.
• •Stock up and save. Get free shipping on all orders over $150. The best in vitamins and supplements, at a value you can count on.