Brand Tone

playful, enthusiastic, creative, and community-focused

Brand Values

• •Innovation & Creativity
• •Passion for Gaming
• •Fun & Enjoyment
• •Quality & Craftsmanship
• •Community Engagement
• •Customer Focus

Best Practices

• •Embrace Gaming Vernacular: Use terms, spells, and scenarios familiar to TTRPG players (e.g., "critical hit," "long rest," "roll for initiative," spell names). This builds instant rapport and shows authenticity.
• •Keep it Playful and Enthusiastic: Infuse copy with excitement and fun. Use exclamation points where appropriate, and let the passion for gaming and candy shine through.
• •Highlight the Unique Selling Proposition (USP): Continuously emphasize the novelty of *edible dice* and the enhanced gaming experience they offer.
• •Focus on Sensory Experience: Describe the flavors and the "spellbinding craftsmanship." Appeal to taste and the joy of a unique treat during gaming sessions.
• •Foster Community and Shared Experience: Write copy that encourages sharing, gifting, and enjoying the candies as part of a group gaming experience. Use inclusive language that speaks directly to "fellow adventurers."

Social Perception

novel and exciting brand that uniquely combines their love for candy with their passion for tabletop gaming. Customers appreciate the creativity of edible dice and the thematic flavor names. The brand appears to have a positive reputation among those who have purchased their products, often highlighting the fun factor and the quality of the candy. They are seen as a niche product provider catering specifically to the D&D and TTRPG communities, which fosters a strong sense of belonging and excitement around the products.

Copy Examples

• •Headline: Taste the Adventure! 🎲✨ Body: Your D&D night just got a whole lot sweeter. Roll for initiative, then reward yourself with a delicious, handcrafted CanD20 edible die! Which epic flavor will you crit today? #GameSweeter #PowerUpCandy #EdibleDice
• •Headline: Don't Just Play Your Character, Taste Their Spells! Body: Unleash a "Fireball" of watermelon flavor or cast "True Resurrection" with a burst of green apple. Our CanD20 edible dice turn every roll into a flavorful experience. What magic will you munch on? #TTRPGcandy #DnDTreats #CAND20
• •Headline: Fuel Your Campaign with Flavor! 🔥 Body: Long rest looking a little bland? Power Up your party with the original edible gaming dice! Perfect for sharing, gifting, or just making those critical fails a little more palatable. Shop our enchanting collection now! #PowerUpYourGame #DnDCommunity #CandyDice
• •Headline: Warning: May Cause Spontaneous Joy (and Dice Consumption). Body: Our CanD20 dice are handcrafted, delicious, and yes, totally edible. From "Poison Spray" Pina Colada to "Feather Fall" Cotton Candy, we're making game night an epic sensory adventure. What are you waiting for? #UniqueCandy #TabletopGaming #FamilyOwned
• •Headline: Your Intrusive Thoughts Were Right: Eat Your Dice! 😈 Body: We heard you. We *get* you. That's why we created CanD20 – the world's first edible hard candy dice. Handcrafted for gamers, by gamers. Level up your snack game! #EdibleDice #GamerCandy #PowerUpCandy