Brand Tone

Expert/Authoritative, Encouraging/Supportive, Results-Oriented, Professional & Trustworthy, Slightly Technical but Accessible

Brand Values

• •Development & Improvement
• •Proper Technique & Biomechanics
• •Quality & Efficacy
• •Dedication & Hard Work
• •Family & Future Generation
• •Accessibility to Training

Best Practices

• •Lead with Expertise, Support with Proof: Always ground claims in the science of skating and player development. Use testimonials, case studies (like Brent Burns), and specific results (e.g., "longer strides," "increased speed") to substantiate benefits.
• •Speak to Aspirations, Address Pain Points: Connect with the player's (or parent's) desire for improvement, speed, and on-ice success. Acknowledge challenges like limited ice time or the difficulty of correcting ingrained bad habits.
• •Maintain a Professional yet Encouraging Voice: The tone should be authoritative and knowledgeable, but also approachable and motivating. Avoid overly casual slang, but don't be so technical as to alienate the audience. Use encouraging language that inspires action and confidence.
• •Focus on Tangible Benefits & Transformation: Instead of just listing features (e.g., "resistance bands"), explain the *outcome* of those features (e.g., "builds the explosive power for faster breakaways"). Emphasize the transformative impact on a player's game.
• •Incorporate the "Coach" Persona: Channel the supportive, knowledgeable voice of a dedicated coach (like Coach Cort or Katy). Offer guidance, share insights, and position the brand as a partner in the athlete's development journey. This can be done through direct address ("You will truly become a better skater") or by framing advice.

Social Perception

Positive for Skill Development, Seen as a Significant Investment, Credible among Users, Effective Training Tool, Some Skepticism on Universal Applicability/Cost-Effectiveness

Copy Examples

• •Headline: Unlock Your Stride. Unleash Your Speed. Body: Stop just skating, start *flying*. The PowerSkater™ by STRYDE Hockey™ retrains your muscles for a biomechanically perfect stride, giving you the explosive power and on-ice efficiency you’ve only dreamed of. Train smarter, skate harder.
• •Headline: The Secret Weapon for Off-Ice Dominance. Body: Ice time is precious. Maximize your development off the ice with PowerSkater™. Engineered to perfect your form and build critical skating muscles, it’s the edge you need to leave the competition behind. As seen with youth champions and NHL pros.
• •Headline: More Than a Machine. It's Your Personal Skating Coach. Body: Correct your form, build explosive strength, and develop the muscle memory that translates to pure power on the ice. The PowerSkater™ system, trusted by Coach Cort and athletes at all levels, guides you to your peak performance.
• •Headline: Invest in Their Future. See the Results Every Game. Body: Give your young skater the foundational strength and flawless technique to excel. Parents across the country trust PowerSkater™ to develop longer strides, better balance, and unstoppable confidence. See the difference in their game.
• •Headline: Stop Wasting Motion. Start Gaining Momentum. Body: The PowerSkater™ isolates and strengthens the exact muscles needed for a powerful, efficient hockey stride. Eliminate bad habits, improve your biomechanics, and turn every push into pure acceleration. Ready to transform your game?