Brand Tone

Enthusiastic and Fun, Child-Centric and Imaginative, Approachable and Friendly, Confident and Innovative

Brand Values

• •Fun and Joy
• •Innovation
• •Childhood Imagination and Dreams
• •Quality and Safety
• •Family
• •Accessibility (in terms of reach)
• •Customer Satisfaction

Best Practices

• •Always Focus on the Child's Experience: Use language that evokes excitement, wonder, and the joy of play from a child's perspective. Think "magical," "adventure," "dream come true."
• •Emphasize Fun and Energy: Keep the tone upbeat, positive, and energetic. Use exclamation points appropriately and choose active, vibrant verbs.
• •Highlight Unique Features with Benefits: Don't just list features like "ZüME V2 engine"; explain the benefit – "for a smooth, foot-controlled riding experience" or "for thrilling races and spins."
• •Incorporate "Imagined by Kids, for Kids": Weave this unique selling proposition into the narrative to reinforce authenticity and a child-centric approach.
• •Maintain a Friendly and Approachable Voice: Even when discussing technology or safety, ensure the language is easy for parents to understand and feels welcoming, not intimidating. Use words like "easy," "safe," and "interactive."

Social Perception

Exciting and Desirable Toy, Premium Product, Innovative and Unique, Fun for a Range of Ages (within limits), Associated with Joy and Special Occasions, Generally Positive, with Minor Concerns

Copy Examples

• •Headline: Unleash the Magic! Power Pony: Where Dreams Gallop into Reality. Body: Ready for an adventure? Hop on your very own Power Pony and ride into a world of laughter, lights, and limitless fun! With speeds for every skill level and a sprinkle of unicorn magic (or trusty steed charm!), it’s more than a toy – it’s a friend for every journey.
• •Headline: Imagined by Kids, Built for Adventure! The Power Pony Awaits. Body: What happens when kids design their dream toy? Pure awesome! The Power Pony is packed with interactive sounds, dazzling lights, and the power to explore. From gentle trots to exciting races, every ride is a story waiting to unfold.
• •Headline: Smiles Guaranteed! Give the Gift of a Power Pony Adventure. Body: Searching for that unforgettable gift? Watch their eyes light up with the Power Pony! Easy to ride, bursting with personality, and ready for indoor or outdoor fun. It’s the ultimate way to power up playtime and create cherished memories.
• •Headline: Trot, Gallop, Race, Giggle! Power Pony: Fun in Every Mode. Body: Whether they're learning the ropes in Trot mode or zooming with joy in Race mode, the Power Pony delivers non-stop excitement. With app-controlled features and super-soft plush, it’s the coolest ride in town. Get ready for powered-up play!
• •Headline: From Push Pony Play to Power Pony Races! Adventure for Every Age. Body: Little one ready for their first pony pal? Our Push Pony is perfect for tiny adventurers! And when they're ready to take the reins, the interactive Power Pony is set for bigger thrills. Start their magical journey today!