Brand Tone

Modern, Stylish, and Aspirational

Brand Values

• •Design Excellence
• •Quality and Choice
• •Customer Convenience
• •Innovation

Best Practices

• •Always lead with the visual and design benefits before diving into technical specifications. Use descriptive words that evoke a sense of style (e.g., sleek, seamless, architectural, refined, minimalist).
• •Frame products as solutions for achieving a dream home or a desired lifestyle. The customer isn't just buying a switch; they're buying a small piece of their perfect interior.
• •Ensure all photography and graphics on social media and the website are high-quality, well-lit, and reflect a modern, clean aesthetic. Showcase products in real, aspirational settings where possible.
• •Create a brand dictionary of "on-brand" and "off-brand" words. For example, use "fittings," "solutions," and "pieces" instead of just "products." Use "curated collection" instead of "catalog."
• •While promotions are important, focus on the value of investing in quality design. Highlight longevity, the impact on a room's overall feel, and the reliability of trusted brands to justify the premium positioning.

Social Perception

Perceived as a specialist supplier for renovators, interior designers, electricians, and homeowners who prioritize aesthetics and are willing to invest in quality fittings to achieve a modern look. They align themselves with the positive reputation of well-regarded manufacturers like Clipsal for quality and reliability. Positioned as a premium and design-focused retailer, reinforced by their curated catalog featuring minimalist and architectural ranges.

Copy Examples

• •The Difference is in the Details. Don't let standard fittings compromise your minimalist vision. The ZETR range sits perfectly flush for a seamless finish that blends into your walls, not sticks out. Achieve the clean, architectural look you've been dreaming of. Shop the collection via the link in our bio. #PowerpointsAndSwitches #ZETR #InteriorDesignAustralia #MinimalistHome #HomeRenovation
• •Your Renovation Deserves Better Than Basic. You've planned every detail of your new space, so why settle for outdated power points? Upgrade to our curated collection of modern, designer switches and sockets. From sleek matte black to elegant metallic finishes, find the perfect final touch for your project. Free shipping on orders over $300. CTA: Shop Modern Electrical
• •Style Meets Smarts. Welcome to the future of home control. Our smart switches and power points offer seamless integration with Google Home, Apple Siri, and Amazon Alexa for ultimate convenience, wrapped in a design you'll want to show off. CTA: Explore Smart Ranges
• •🤫 The Secret to a High-End Finish...
• •Iconic Style, Unmatched Versatility. The Clipsal Iconic range is the new standard in modern electrical design. With its slim profile and customisable skins in stunning finishes like Anthracite and Cool Grey, you can future-proof your home with a look that’s uniquely yours. Safety, style, and smart-ready technology—all in one.