Brand Tone

Calmly Authoritative, Aspirational & Empowering

Brand Values

• •Performance & Productivity
• •Scientific Wellness
• •Innovative Design
• •Holistic Health
• •Trust & Empathy

Best Practices

• •Lead with the "Why," Not Just the "What": Always connect the product feature to the user's desired outcome—more energy, better focus, less stress.
• •Use Authoritative & Empowering Language: Incorporate words like "engineered," "optimize," "unlock," "reclaim," and "perform." This frames rest as a proactive, strategic choice.
• •Speak to the Pain Point of Burnout: Acknowledge the user's struggle directly. Use empathetic phrases like "For the days that demand everything" or "The solution to modern-day burnout."
• •Maintain a Clean & Premium Feel: Keep sentences clear and concise. Avoid excessive jargon, exclamation points, or overly casual slang. The tone should mirror sleek, minimalist design.
• •Bridge Science with Lifestyle: When mentioning scientific features, immediately follow up with the tangible lifestyle benefit.

Social Perception

An Essential Tool for High-Achievers; A Premium, Science-Backed Brand; The Future of Rest; A Corporate Wellness Partner

Copy Examples

• •Recharge Your Edge. Scientifically engineered power naps for those who demand more from their day.
• •The modern workday wasn t designed for peak performance. Your rest should be. Introducing the PowerNap Aura Mask. 20 minutes of immersive rest to unlock hours of focused energy. Link in bio to reclaim your afternoon. #PowerNap #PeakPerformance #TechWellness #Burnout
• •Your brain, rebooted. The PowerNap Pod Pillow isn't just a place to rest your head—it's an active recovery system. Ergonomically designed to align your spine and integrated with our proprietary nap audio, it guides you into a restorative state and gently wakes you at the optimal moment. Stop feeling groggy. Start feeling ready.
• •Is your team running on empty?
• •Tired of the 3 PM Slump? | powernap.com Unlock peak productivity with our science-backed nap solutions. Audio, pillows & tech for a faster recharge. Shop Now.