Brand Tone

Professional and Partnership-Focused

Brand Values

• •Partnership
• •Expertise and Legacy
• •Market Access
• •Commitment to Quality

Best Practices

• •Maintain a B2B Focus: All copy should address the needs and goals of retail partners and product brands, not the end consumer. Use professional language and avoid casual slang or overly salesy tones.
• •Emphasize "Partnership": The word "partner" is a cornerstone of the brand's values. Use it consistently in website copy, press releases, and communications to reinforce the collaborative nature of your business relationships.
• •Lead with Value for Retailers: When introducing new products or brands, immediately state the benefit for the retailer. Focus on aspects like market demand, innovation, and how the product will enhance their offerings and appeal to their customer base.
• •Leverage Brand Legacy: When talking about your portfolio, lean into the history and reputation of the brands you carry. Use phrases like "distributing iconic brands" or "stewards of audio heritage" to build credibility by association.
• •Be Direct and Authoritative: The tone should be confident and clear. As an established distributor, the copy should reflect expertise and a deep understanding of the Australian market, positioning Powermove as a knowledgeable and reliable authority in the industry.

Social Perception

Perceived by industry (retailers, brands, trade media) as an established, significant distributor and a key enabler for market access, navigating a dynamic and competitive environment.

Copy Examples

• •Your Bridge to the Australian Market. Partner with Powermove and connect your brand with the nation's leading retailers.
• •Since 2004, Powermove Distribution has been the trusted partner for global consumer electronics brands and Australian retailers. We are more than a distributor; we are brand builders, logistics experts, and your dedicated team committed to fostering growth and delivering quality technology to the Australian market.
• •We are proud to announce our new exclusive distribution partnership with [Brand Name]! Their innovative [product category] aligns perfectly with our mission to bring cutting-edge technology to our retail partners. Welcome to the Powermove family. #Distribution #AustraliaRetail #NewPartnership #[BrandName]
• •Introducing [New Brand/Product]: A New Opportunity for Your Customers
• •Powermove Distribution: Powering Retail. Connecting Brands.