Brand Tone

Authoritative, Educational, and Empowering

Brand Values

• •Scientific Validation
• •Transparency
• •Efficacy & Quality
• •Empowerment
• •Holistic Health

Best Practices

• •Lead with Science, Follow with Benefit
• •Use an Authoritative Vocabulary
• •Educate, Don't Just Sell
• •Maintain Visual and Textual Consistency
• •Speak to the "Why," Not Just the "What"

Social Perception

Perceived as a specialized, high-quality, and scientifically sound niche supplement provider with limited widespread visibility and social proof. It is seen as a serious player in the competitive supplement market.

Copy Examples

• •Beyond Digestion: The Scientific Link Between Your Gut and Brain. Our formulas are engineered to optimize the connection.
• •Your second brain isn't in your head. It's in your gut. This vital communication network influences everything from your mood to your cognitive function. Our mission is to provide the targeted nutrition this system needs to thrive. Learn the science on our blog. #GutBrainAxis #PowerLab #NeuroNutrition #ScienceBacked
• •A Scientific Breakdown of Better Brain Health
• •Unlock your cognitive potential. Our Gut-Brain Nootropic is formulated with clinically-studied ingredients to nourish your microbiome and enhance mental clarity. This isn't just a supplement; it's a daily protocol for a sharper mind. Power your brain, starting with your gut.
• •We are not just a supplement company. We are a team of scientists and nutritionists dedicated to the science of the gut-brain axis. PowerLab was founded on one principle: to create transparent, effective, and scientifically-validated formulas that empower you to take control of your biology.