Brand Tone

Empowering, Ethical, and Passionate

Brand Values

• •Empowerment: Providing sustainable economic opportunities and tools for independent makers, especially women and those in underserved communities.
• •Ethical Practices & Sustainability: Commitment to fair trade, responsible sourcing, environmental stewardship, and transparent supply chains.
• •Authenticity & Cultural Heritage: Preserving and promoting genuine cultural identity and traditional craftsmanship.
• •Collaboration & Community: Fostering a network of conscious buyers, makers, and partners who share values of fairness and equity.
• •Innovation: Using technology to create a more equitable and efficient global marketplace for handmade goods.
• •Transparency: Openness in sourcing practices, information, and pricing.

Best Practices

• •Lead with Purpose: Always connect the products and services back to the core mission of empowering artisans and promoting ethical practices.
• •Tell Authentic Stories: Highlight the makers, their craft, their communities, and the cultural significance of their products. Use genuine narratives rather than generic descriptions.
• •Use Empowering Language: Focus on words like "empower," "connect," "grow," "sustain," "create," and "impact" rather than purely transactional terms.
• •Maintain Transparency: Be clear about ethical standards, sourcing practices, and the impact of purchases. This builds trust and reinforces brand values.
• •Speak to Shared Values: Address conscious buyers and makers who care about sustainability, fairness, and quality, fostering a sense of community around these principles.

Social Perception

Customers (Retailers/Buyers): Perceive Powered by People as a trusted source for unique, high-quality, ethically produced goods that meet the growing consumer demand for conscious products. They value the curated selection and the stories behind the products. Public & Partners: See Powered by People as an innovative and impactful organization that is disrupting traditional wholesale models by prioritizing social and environmental good. They are viewed as a leader in the movement towards a more sustainable and equitable creative economy. The platform is recognized for its commitment to maker success and its role in connecting global artisans to wider markets.

Copy Examples

• •Headline for Retailer Audience: Source with Soul. Discover unique, handcrafted collections that tell a story and empower global artisans. Partner with Powered by People.
• •Social Media Post (Instagram - showcasing a product): Woven with heritage, designed for today. ✨ This stunning [Product Name] is handcrafted by [Artisan Name/Group] in [Country], preserving generations of skill. By choosing this piece, you're not just acquiring a beautiful item, you're supporting a dream and fostering fair livelihoods. #PoweredByPeople #HandmadeWithLove #EthicalHome #SupportArtisans #[RelevantCraft]
• •Email Subject Line for Maker Outreach: Unlock Global Markets: Join Powered by People & Share Your Craft with the World.
• •About Us Snippet for Website: At Powered by People, we believe in a world connected by creativity and conscience. We're a wholesale marketplace that empowers independent makers from across the globe, bringing their ethically crafted, small-batch goods to conscious retailers. We're more than a platform; we're a community built on fairness, transparency, and a shared passion for the future of handmade.
• •LinkedIn Post (Company Update): Exciting news! Powered by People continues to grow its impact, connecting more artisans to international buyers. Our latest [Report/Milestone/Partnership] underscores our commitment to building a sustainable and equitable creative economy. Together, we're proving that business can be a powerful force for good. #EthicalSourcing #SocialImpact #SustainableBusiness #ArtisanEmpowerment