Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Authentic & Kiwi, Solution-Oriented & Practical, Adventurous & Aspirational

Brand Values

• •Quality & Performance
• •Accessibility & Fairness
• •Customer Focus & Care
• •Problem Solving & Innovation
• •Community & Connection
• •Wellness & Enjoyment
• •Local Pride (NZ)

Best Practices

• •Speak Like a Mate, Not a Megacorp: Use a friendly, approachable, and slightly informal tone. Incorporate Kiwi slang or phrases where appropriate and natural (e.g., "Sweet as," "Kiwi").
• •Lead with the Problem/Solution (for Riders, by Riders): Connect with the audience by acknowledging their specific challenges (like changing NZ weather) and clearly presenting POWDA products as the ideal solution, born from genuine experience.
• •Emphasize NZ Roots and Passion: Consistently weave in the "NZ owned and operated" and "designed for NZ conditions" aspects. Let the genuine passion for snow sports shine through.
• •Balance Tech Talk with Stoke: While highlighting innovative features like magnetic lenses and UV protection, always bring it back to the benefit for the rider – more enjoyment, better vision, longer days on the mountain.
• •Invite and Engage ("Join the Fam"): Use inclusive language that fosters a sense of community and encourages interaction. Ask questions, invite people to share their experiences, and make them feel part of the POWDA story.

Social Perception

Positive for Quality and Value, Supportive of Local NZ Business, Innovative, Trustworthy. The brand appears to have a dedicated following within the NZ snow sports community.

Copy Examples

• •Headline: NZ Mountains Are Calling. Answer with POWDA. Body: Don't let unpredictable Kiwi weather cut your powder day short. Our quick-change magnetic lenses swap in seconds, keeping your vision clear and the good times rolling. Designed by NZ riders, for NZ riders. Ride on! #PowdaNZ #KiwiPowderDays
• •Headline: Stop Fumbling. Start Riding. Body: Freezing hands and clunky lens changes? Nah, we're over it too. POWDA's magnetic tech means seamless lens swaps, even with your gloves on. More time carving, less time cursing. That's the POWDA promise. Join the fam!
• •Headline: Epic Views, Fair Price. Sweet As! Body: Get the premium panoramic vision and all-day comfort you crave, without the eye-watering price tag. POWDA brings you top-tier snow gear designed for our unique NZ conditions, because everyone deserves an epic day on the slopes.
• •Headline: From Frustration to Fresh Tracks: The POWDA Story. Body: Born from a passion for snowboarding and the quest for gear that truly gets NZ's "four seasons in one day," POWDA is here to maximize your ride time and enjoyment. Quality, innovation, and a love for the white stuff – that’s us.
• •Headline: Your Adventure. Our Gear. Unbeatable NZ. Body: Whether you're a seasoned pro or just finding your snow legs, POWDA is built for your adventure. Experience the difference of gear designed with Kiwi spirit and a focus on clear lenses and fresh gear, all day, every day.