Brand Tone

Educational, Informative, Expert, Authoritative, Accessible, Empowering, Reassuring, Solution-Oriented, Direct & Clear

Brand Values

• •Health & Safety
• •Transparency & Accessibility
• •Scientific Rigor & Reliability
• •Empowerment through Knowledge
• •Sustainability & Environmental Responsibility
• •Innovation

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon where possible. When scientific terms are necessary, provide brief, easy-to-understand explanations. The goal is to educate, not intimidate.
• •Emphasize Benefits and Solutions: Focus on how soil analysis helps the customer (e.g., protects health, secures investment, ensures safe food, enables responsible development) rather than just listing features.
• •Maintain a Helpful and Supportive Voice: Position the brand as a partner in understanding and improving soil health. Offer guidance and reassurance.
• •Back Claims with Credibility: Consistently refer to the use of COFRAC-accredited laboratories and expert analysis to reinforce trust and authority.
• •Be Consistent Across All Channels: Ensure the tone used on the website, blog, social media posts, and any advertising materials is aligned, reinforcing the same core messages and values.

Social Perception

As an Expert Resource, As a Problem Solver, As an Innovator, Trustworthy (due to accreditation), Limited Broad Public Awareness

Copy Examples

• •Headline: Your Garden's Secrets, Revealed. Understand Your Soil, Protect Your Health. Body: Curious about what lies beneath your feet? Our simple soil analysis kits empower you to uncover hidden pollutants and vital nutrients. Get your easy-to-understand report in days. Know your soil, grow with confidence.
• •Headline: Buying Property? Don't Inherit Hidden Problems. Test the Soil, Secure Your Investment. Body: Soil pollution can be an invisible risk when buying land. Pouryère offers clear, reliable environmental diagnostics so you can make informed decisions and protect your future. Peace of mind, from the ground up.
• •Headline: Healthy Soil, Healthy Family. Is Your Veggie Patch Truly Safe? Body: Ensure the fruits and vegetables you grow are free from harmful contaminants. Our COFRAC-accredited lab analyses provide the certainty you need. Simple kits, expert results, healthier living.
• •Headline: Professionals: Build and Develop Responsibly. Fast, Compliant Soil Analysis. Body: From ISDI pack compliance to identifying hydrocarbons, Pouryère delivers the precise soil data you need for your construction and development projects. Expertise you can rely on, for a cleaner environment.
• •Headline: What's in Your Water? What's in Your Soil? Pouryère Makes Complex Analysis Simple. Body: We believe everyone deserves to know their environment. Our easy-to-use testing kits and clear reports demystify soil and water health. Take control of your environmental well-being.