Brand Tone

Authentic, Empathetic, Elegant, Empowering, and Transparent

Brand Values

• •Ethical Production & Fair Labor
• •Sustainability
• •Comfort & Quality
• •Female Empowerment & Social Responsibility
• •Timeless Elegance

Best Practices

• •Highlight the brand's mission to empower women in conflict regions.
• •Emphasize the comfort and quality of the materials used.
• •Showcase the brand's commitment to ethical production and sustainability.
• •Use language that conveys a sense of timeless elegance and understated luxury.
• •Share stories of impact and the women supported by the Pour Les Femmes Foundation.

Social Perception

Respected as a Luxurious, Mission-Driven Brand Committed to Ethical Practices and Female Empowerment

Copy Examples

• •"Experience the luxury of comfort, ethically crafted for a better world. Pour Les Femmes: Sleepwear with a purpose."
• •"Indulge in our organic Japanese cotton loungewear, designed for your relaxation and made to empower women in the Democratic Republic of Congo."
• •"'Pillow Talk' – Join Robin Wright in conversations about social responsibility and female empowerment. Listen now and be inspired to make a difference."
• •"More than just sleepwear, Pour Les Femmes is a commitment to fair wages, safe working conditions, and a brighter future for women globally."
• •"Discover timeless elegance in our vintage-inspired designs. Ethically made, sustainably sourced, and crafted with love. Pour Les Femmes."