Brand Tone

The brand employs a dual-tone strategy: professional, direct, and product-focused on its website and formal communications, while being humorous, unconventional, and community-oriented on social media platforms like Instagram and TikTok.

Brand Values

• •Craftsmanship and Quality
• •Creativity and Artistry
• •Community Support
• •Authenticity

Best Practices

• •Segment Your Tone by Platform: Maintain the professional, product-centric tone on the official website and in formal communications. Embrace the humorous, "derangeddonkey" persona on social media platforms like Instagram and TikTok to build community and engagement.
• •Use Hashtags to Bridge the Gap: Consistently use brand-specific hashtags like #Pourcasso alongside community-focused ones (#PenTurning, #ResinArt) and playful ones (#DerangedDonkey) to unify the brand's identity across different tones.
• •Showcase, Don't Just Tell: Let the quality of the product speak for itself. Use high-quality visuals (photos and videos) of the resin and the incredible things makers create with it. This visually reinforces the brand's core value of craftsmanship.
• •Engage with the Community Authentically: On social media, respond to comments and messages using the "derangeddonkey" voice. Share user-generated content enthusiastically to foster a sense of community and show appreciation for your customers' work.
• •Ensure All Copy Reflects Core Values: Whether the tone is humorous or professional, every piece of copy should reflect the underlying values of quality, creativity, and community. The humor should never undermine the quality of the product.

Social Perception

Pourcasso is perceived as a key supplier and creator within the resin art and crafting community. For makers, it's a go-to source for unique, high-quality raw materials (e.g., for pen turning, knife making). For collectors, it's a creator of unique, finished art pieces. The brand is respected within its niche, and its unconventional 'derangeddonkey' social media handle appeals to a younger, internet-savvy audience that appreciates brands with personality.

Copy Examples

• •Warning: may cause an uncontrollable urge to quit your day job and become a resin wizard. We're not sorry. #Pourcasso #ResinArt #DerangedDonkeyCreations #Epoxy
• •Our custom resin blocks are engineered for makers who refuse to compromise. Perfect for knife makers, pen turners, and creators who demand quality and distinction in every piece. Your vision, our material. #Pourcasso #PenTurning #KnifeMaking
• •Each Pourcasso display block is a one-of-a-kind universe of color and depth. Forget mass-produced decor. Own a piece of art that’s as unique as your space. Shop our ready-to-ship collection now.
• •From our block to your masterpiece. We live for this! Tag us in your Pourcasso projects—we want to see what you create. #MakerCommunity #DIY #ResinCraft #Pourcasso
• •Don't Blame Us If Your Next Project Is Your Best One. Hi [Name], we just dropped a new collection of made-to-order resin blocks with color combinations you won't find anywhere else. Ready to make something legendary? See the new arrivals before they're gone.