Brand Tone

Aspirational, social, and clever. It speaks to a lifestyle of leisure, celebration, and adventure. The language is confident and benefit-driven, with a playful and fun element.

Brand Values

• •Innovation and Functionality
• •Quality and Durability
• •Social Connection and Celebration
• •Versatility

Best Practices

• •Lead with the Lifestyle: Always frame the product within a social or adventurous context, focusing on the experience rather than just the features.
• •Use Clever and Confident Language: Employ words like "revolutionize," "game-changer," "ultimate companion," and "reimagined" to reflect the brand's innovative and premium positioning.
• •Highlight the "Secret": Emphasize the unique hidden shot cups using words like "hidden," "cleverly conceals," and "secret storage" to create intrigue.
• •Emphasize Versatility: Consistently mention a variety of use-cases beyond golf (e.g., "tailgaters, campers, beachgoers") to broaden the target audience.
• •Maintain a Social and Inclusive Voice: Use collective language like "your crew," "golfing buddies," and "share the fun" to reinforce the brand's value of social connection.

Social Perception

Customers perceive Pour Caddy as a premium, highly functional, and giftable accessory, especially for golf enthusiasts. It's seen as a game-changer that adds fun and sophistication to outdoor activities. The clever design, particularly the hidden shot cups and spill-proof spout, receives frequent praise. The brand is viewed as credible and essential, expanding its appeal beyond golf.

Copy Examples

• •Your Golf Bag's New MVP. The shot of the day deserves more than a high-five. The Pour Caddy holds 20oz of your favorite celebratory spirit, with four hidden shot cups ready to toast your victory. Never miss a moment.
• •The Last Flask You'll Ever Need. From the 9th hole to a beach bonfire, the Pour Caddy is your all-in-one drink solution. It's a flask, a cocktail shaker, and a set of glasses in one sleek, durable design. Adventure-ready, party-proof.
• •Stop Spilling. Start Celebrating. Our patented flip-top spout ensures a perfect, splash-free pour every time. Keep your drink in your cup and the party going. Elevate your outing with Pour Caddy.
• •More Than Drinkware. It's a Statement. Don't just show up to the tailgate, elevate it. With its sleek stainless steel design and ingenious hidden features, Pour Caddy announces that you take fun seriously. Be the hero of your crew.
• •The Perfect Gift for the Person Who Has Everything. Except for a flask that doubles as a cocktail shaker and has four shot glasses hidden in the base. The Pour Caddy is the unique, practical, and stylish gift they won't see coming.