Brand Tone

Friendly and Relatable, Conscious and Caring, Informative and Helpful, Passionate, and Appreciative

Brand Values

• •Sustainability
• •Quality
• •Health-consciousness
• •Cost-effectiveness
• •Simplicity and Ease of Use
• •Customer Satisfaction
• •Transparency

Best Practices

• •Always Circle Back to Core Values: Ensure that messages consistently highlight sustainability, quality ingredients, and the benefits of a refillable system. Weave these values naturally into product descriptions, social media posts, and email marketing.
• •Speak Your Customer's Language: Use a friendly, approachable, and slightly informal tone that resonates with an audience interested in home comfort, well-being, and eco-conscious living. Avoid overly technical jargon.
• •Educate and Inspire: Clearly explain the 'how-to' and the 'why.' Share the benefits beyond just a nice smell – focus on the waste reduction, cost savings, and the joy of a natural, clean burn.
• •Show, Don't Just Tell, with User Content: Actively encourage and feature customer testimonials, photos, and experiences. This authentic social proof reinforces the brand's relatability and the positive perception of the products.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website FAQ, an Instagram caption, or a customer service email, the tone should remain consistently warm, helpful, and aligned with the brand's passionate, eco-conscious identity.

Social Perception

Positive, Eco-Conscious Appeal, Innovative, High Quality, Giftable

Copy Examples

• •Headline: Tired of Jar Clutter? Hello, Endless Ambiance! Body: Love candles but not the mountain of empties? Our Pourable Candle refills let you reuse your favorite jars again and again. Sustainable, fragrant, and oh-so-easy. Discover your favorite scent today!
• •Headline: Breathe Easy. Smell Amazing. Live Sustainably. Body: Crafted with pure soy wax and 100% essential oils, our Pourable Candles fill your home with natural goodness, not nasties. Refill, relight, and relax, knowing you've made a kinder choice for you and the planet.
• •Headline: Your Candle Jar's Second Act Starts Here. Body: Don't toss that beautiful jar! Give it new life with our easy-to-use Pourable Candle refills. Choose from our range of captivating, natural scents and enjoy a premium candle experience without the premium waste. It’s candle love, sustainably.
• •Headline: The Simple Joy of a Candle That Never Really Ends. Body: Imagine your favorite candle, always ready for a refill. That's the magic of Pourable. Our melt-and-pour system is designed for delightful simplicity and a cleaner, longer-lasting glow. What scent will you pour next?
• •Headline: Smart, Sustainable, Scent-sational. That’s Pourable. Body: Why pay for a new jar every time? Our Pourable Candle refills offer a more cost-effective and eco-friendly way to enjoy luxurious, natural scents. Join the refill revolution and transform your candle experience!