Brand Tone

Accessible and Value-Driven, Community-Oriented and Engaging, Enthusiastic and Supportive, Transparent, Appreciative

Brand Values

• •Affordability
• •Value
• •Integrity
• •Giving
• •Passion
• •Community
• •Empowerment

Best Practices

• •Emphasize Value and Affordability Consistently: Every piece of copy should, where appropriate, reinforce the core message of low prices and great value (e.g., "fabrics from £1," "best price guarantee").
• •Maintain a Friendly, Enthusiastic, and Encouraging Voice: Use positive language that inspires creativity and makes customers feel supported in their sewing journey.
• •Foster Community Spirit: Regularly encourage engagement with social media groups, invite customers to share their projects, and use language that makes them feel part of a larger community of creators.
• •Be Transparent and Honest: Clearly communicate pricing (per meter), shipping information, and product details. If there are minimum order quantities or potential quality variations in certain lines, address these openly.
• •Showcase Customer Success and Positive Feedback: Incorporate customer testimonials, images of their creations, and references to positive reviews (like Trustpilot ratings) to build trust and social proof.

Social Perception

Positive for Affordability and Range, Trusted, Concerns about Consistency and Minimum Orders, Good for Beginners and Budget-Conscious Sewers, Website User-Friendliness

Copy Examples

• •Headline: Unleash Your Creativity Without Breaking the Bank! Fabrics from Just £1/Metre. Body: Why wait to start that dream project? At Pound Fabrics, we believe everyone deserves beautiful, quality fabrics at prices that make you smile. Dive into our huge range and let your imagination run wild! Call to Action: Shop Now & Sew Happy!
• •Headline: Your Next Masterpiece Starts Here. And Guess What? It’s Affordable! Body: From stunning apparel to charming home decor, find the perfect fabric for every idea. We’re passionate about bringing you the best value, so you can focus on what you love – creating! Call to Action: Explore Our Collections!
• •Headline: Join the Pound Fabrics Family! Thousands of Sewists Can't Be Wrong. Body: Discover why over 29,000 customers have rated us 5 stars on Trustpilot! Get inspired, share your makes in our Facebook Community, and enjoy fantastic fabrics at even better prices. Call to Action: Become a Pound Fabrics Insider!
• •Headline: Stop Dreaming, Start Sewing! Incredible Fabric Deals Await. Body: We’re on a mission to make fabric affordable for ALL. No more compromising on your creative vision because of price. Quality fabrics, unbeatable prices – that’s our promise. Call to Action: Grab a Bargain Today!
• •Headline: New Arrivals! Fresh Fabrics, Same Unbeatable Pound Prices. Body: Check out the latest additions to our ever-growing fabric wonderland! Perfect for your next dress, quilt, or crafty creation. Get the best price, guaranteed. Call to Action: Discover What's New!