Brand Tone

Caring and Empathetic, Educational and Informative, Health-Conscious and Responsible, Trustworthy and Transparent, Playful and Engaging (on social media)

Brand Values

• •Cat Health and Well-being
• •Effectiveness and Quality
• •Safety (for cats, humans, and the environment)
• •Customer Support and Education
• •Community and Animal Welfare
• •Convenience

Best Practices

• •Prioritize Cat Well-being: Always frame product benefits in terms of how they contribute to a cat's health, safety, and comfort. Use empathetic language that shows understanding of a cat parent's concerns.
• •Educate, Don't Just Sell: Provide valuable information about cat care and litter choices. Explain the "why" behind your product's features (e.g., why tofu is better than clay).
• •Maintain Honesty and Transparency: Be open about ingredients, processes, and even pricing. Share the brand's origin story to build connection and trust.
• •Use Relatable, Slightly Playful Language (Where Appropriate): Incorporate cat-related puns or warm, friendly phrasing, especially on social media, to make the brand approachable, but always ensure the core message of health and quality remains clear.
• •Showcase Social Proof: Leverage customer testimonials and reviews that highlight the brand's values (e.g., effectiveness, safety, good customer service) to reinforce the brand's promises.

Social Perception

Positive Customer Feedback, Appreciation for Customer Service, Seen as a Premium Product, Trusted by Cat Parents, Educational Resource, Eco-Conscious Choice

Copy Examples

• •Headline: Breathe Easy, Kitty Happy. Choose Pottycats Natural Tofu Litter. Body: Worried about the hidden dangers in conventional cat litters? So were we. That's why we created Pottycats – a plant-based, dust-free, and super-absorbent litter that’s kind to your cat’s health and your home. Make the switch to a healthier potty experience.
• •Headline: No More Stinky Surprises. Just Purr-fect Odor Control. Body: Tired of litter box odor taking over? Our Pottycats tofu litter, especially our charcoal variant, naturally neutralizes smells without harsh chemicals or artificial fragrances. Enjoy a fresher home and a happier cat.
• •Headline: From Our Cat to Yours: A Litter Born from Love (and a Sneezy Cat Named Mr. Miyagi!). Body: When our own Mr. Miyagi suffered from dusty clay litters, we knew we had to find a better way. Pottycats is our promise to your feline family: a safe, effective, and eco-friendly litter that truly cares. Learn our story.
• •Headline: Scoop, Flush, Smile! Potty Time Just Got Easier. Body: Say goodbye to heavy, messy cleanups! Pottycats’ superior clumping tofu litter makes scooping a breeze, and it’s flushable for ultimate convenience. Spend less time cleaning and more time cuddling.
• •Headline: Got Litter Questions? We've Got Answers (and a Quiz!). Body: Choosing the right litter can be confusing. Our Cat Care blog is packed with expert advice, and our Litter Quiz helps you find the perfect Pottycats match for your furry friend’s needs. We’re here to help you become a potty pro!