Brand Tone

professional, trustworthy, and customer-focused, with strong elements of classic elegance and warmth

Brand Values

• •Quality
• •Customer Satisfaction & Personal Service
• •Tradition & Experience
• •Celebrating Life's Milestones
• •Professionalism

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use words like "premium," "fine," "exquisite," "high-quality," "carefully crafted" when describing products and services. This reinforces their core value.
• •Maintain a Professional yet Warm and Approachable Voice: Avoid slang, overly casual language, or excessive jargon. Instead, focus on clear, elegant language that is also friendly and helpful (e.g., "We're here to help," "Let us guide you").
• •Connect to Customer Emotions and Milestones: Frame products in the context of the life events they represent (e.g., "celebrate your special day," "share your joyous news," "honor their achievement"). This adds a layer of warmth and relevance.
• •Highlight Tradition and Experience Subtly: Referencing their longstanding history ("since 1972," "decades of experience") builds trust and reinforces their reliability without sounding dated.
• •Ensure Consistency Across All Platforms: Whether it's a website banner, a social media post, an email newsletter, or a product description, the tone should feel consistently like Potter's Printing – professional, elegant, warm, and customer-centric. Develop a simple style guide if needed.

Social Perception

Potter's Printing is generally perceived positively by its customers and the public that has interacted with them as reliable, high-quality, helpful, accommodating, established, traditional and specialized.

Copy Examples

• •Announce your forever with timeless elegance. At Potter's Printing, we've been helping couples craft the perfect first impression since 1972. Explore our exquisite collection of wedding invitations and let our personal service guide you. Your love story deserves beautiful beginnings.
• •Elevate your professional correspondence. Potter's Printing offers premium business cards, letterheads, and envelopes designed to reflect your brand's quality and distinction. Make a lasting impression with every interaction.
• •Share the warmth of the season with custom holiday cards from Potter's Printing. Choose from classic designs or let us help you create something uniquely yours. Spreading joy, one beautiful card at a time.
• •Celebrate their achievement in style! Potter's Printing offers sophisticated graduation announcements that proudly share their milestone. Quality printing for life's proudest moments.
• •For over 50 years, Potter's Printing has been dedicated to providing exceptional quality and personal service. From elegant wedding suites to professional business essentials, we print your moments with care and precision. Trust our tradition of excellence.