Tono de Marca

Friendly, Passionate, Approachable, Customer-Oriented, Enthusiastic, Playful, Artisanal, Proudly Handmade

Valores de Marca

• •Passion for Fragrance
• •Family-Run Business
• •Quality and Variety
• •Customer Satisfaction and Personalization
• •Creativity and Artistry

Mejores Prácticas

• •Embrace the "Family-Run" Feel: Consistently use warm, inviting language. Share behind-the-scenes glimpses (if appropriate for the brand's comfort level) to reinforce the personal touch.
• •Show, Don't Just Tell, the Passion: Use enthusiastic adjectives and express genuine excitement about fragrances and new creations. Let the "wax addict" personality shine through.
• •Highlight "Handmade" and "Artisanal": Emphasize the care, creativity, and unique touches (like glitter or special color techniques) that go into the products. This differentiates from mass-produced items.
• •Be Approachable and Conversational: Write as if you're talking to a friend. Encourage interaction, ask questions in social media captions, and respond warmly to comments and inquiries.
• •Maintain Visual Consistency: Ensure that the playful yet quality-focused tone is reflected in the photography, color schemes, and overall aesthetic of the website and social media, complementing the textual messaging.

Percepción Social

Customers perceive the brand positively, particularly regarding product quality and scent. The emphasis on being "family-run" and "handmade" likely resonates with customers seeking authentic and unique products from small businesses. Active presence on TikTok suggests an effort to connect with a local and supportive community.

Ejemplos de Copy

• •Fall in love with fragrance all over again! ✨ Our family at Potter's Melts has been busy crafting a new collection of scents, handmade with passion in Harrogate just for you. Get ready to melt into happiness!
• •From our hands to your home. ❤️ Each Potter's Melt is poured with love, a sprinkle of Yorkshire sparkle, and an artistic touch. Discover the difference handmade makes.
• •Wash away your worries! Our luxurious, handmade Shower Fluff is bursting with beautiful scents to transform your daily routine into a moment of pure indulgence. Go on, you deserve it!
• •Dreaming of a specific scent? Don't be shy, we love a challenge! As fellow wax addicts, we're here to help you create your perfect melt. Just ask – we're happy to help bring your fragrance dreams to life!
• •The perfect gift, made with passion! ✨ Our customizable gift boxes are filled with handmade fragrant treasures from Harrogate. Show someone you care with the gift of beautiful scents and a little bit of Potter's Melts magic.