Brand Tone

Artisanal & Passionate, Ethical & Transparent, Warm & Evocative, Quality-focused & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Natural & Sustainable
• •Ethical Practices
• •Customer Happiness
• •Affordable Luxury
• •Transparency

Best Practices

• •Prioritize Passion & Craftsmanship: Always lead with the love for fragrance and the artisanal, handmade quality of the products. Use descriptive, evocative language that highlights the care and expertise involved.
• •Emphasize Ethical & Natural Values: Consistently mention "vegan-friendly," "cruelty-free," and the use of "natural," "sustainably sourced" ingredients in product descriptions, social media, and all communications. This is a key differentiator and resonates strongly with the target audience.
• •Tell the Story: Weave in the brand's heritage, the "family" aspect, and the journey of creating each fragrance. This builds connection and reinforces authenticity.
• •Focus on the Sensory Experience: Use rich, evocative language that appeals to the senses, describing not just the notes of a fragrance but the mood or feeling it evokes (e.g., "uplifting," "calming," "cosy").
• •Maintain Transparency & Honesty: Be open about ingredients, processes, and the brand's commitment to ethical standards. This builds trust and aligns with the informed consumer's expectations. Address what *isn't* in the products as much as what is.

Social Perception

High-Quality Fragrances, Artisanal and Lovingly Made, Ethical Choice, Good Value, Gift-Worthy, Evocative and Mood-Enhancing

Copy Examples

• •Headline: Potters Crouch: Where Artisan Hands & Nature's Essences Weave Your Perfect Ambiance. Body: For decades, our family of perfumers has passionately blended the finest, sustainably sourced botanicals to create scents that do more than fragrance your home – they tell a story. Discover handcrafted, vegan-friendly luxury that’s kind to the earth and your senses.
• •Social Media Post (Image: Candle burning in a cozy setting): Unwind with the pure essence of [Scent Name]. Lovingly hand-poured in our Hertfordshire workshop, each candle is a testament to our commitment to natural ingredients, ethical practices, and the simple joy of a beautiful fragrance. What scent transports you? #PottersCrouch #HandmadeLuxury #VeganCandles #EthicalHome
• •Product Description Snippet (for a "Wellness" candle): Seeking serenity? Our 'Calm' candle, infused with nature-derived vanilla, oud, and jasmine, is artfully blended to ease tension and quiet the mind. Crafted with sustainable waxes and a perfumer's touch, it’s your daily invitation to breathe deeply and find your center. Vegan and cruelty-free, always.
• •Email Subject Line: A Gift from Our Hands to Your Home ✨ Email Body Snippet: At Potters Crouch, we believe luxury shouldn't cost the earth. That's why every candle is still made with the same love and attention as our very first, using only the finest vegan-friendly ingredients and unique, captivating fragrances designed to make you happy.
• •About Us Snippet (Website): More than just candle makers, we are perfumers at heart. Since 1986, Potters Crouch has been a family affair, born from a passion to make exquisite, ethically-crafted fragrances accessible to all. From our hands to your home, experience the difference dedication and the finest natural ingredients make.