Tono de Marca

Expert and Authoritative, Friendly and Approachable, Passionate and Enthusiastic, Supportive and Helpful, Trusted and Reliable

Valores de Marca

• •Expertise and Quality
• •Customer Focus and Service
• •Passion for Bowls
• •Community Engagement
• •Heritage and Tradition (within the sport)

Mejores Prácticas

• •Lead with Expertise, Warm with Welcome: Always ground claims in knowledge and experience (e.g., "chosen by experts," "performance-driven design"), but ensure the language remains approachable and inviting ("we're here to help," "join our community").
• •Speak the Bowler's Language (Authentically): Use terminology familiar to bowlers where appropriate, but avoid jargon that could alienate newcomers. Show genuine understanding of the sport's nuances.
• •Highlight the "Why" Beyond the Product: Connect equipment features to the bowler's goals and passion – precision, enjoyment, improvement, being part of the community. For instance, a bowl isn't just a bowl; it's a tool for "achieving the control and reliability needed to excel on the green."
• •Reinforce Trust Through Association: Regularly and subtly weave in the connection to Greg Harlow, Potters Resorts, and the World Indoor Bowls Championships to maintain the authoritative and trusted perception.
• •Be Consistent Across All Channels: Ensure the tone of voice used on the website, social media, email marketing, and any print materials is harmonious, reflecting the established expert yet friendly and passionate persona. Check that all information is up-to-date to maintain reliability.

Percepción Social

The Authoritative Voice in Bowls Retail, A Specialist Hub, Integral to the Bowls Community, A Reliable Supplier of Quality Gear, A Bridge Between Professionals and Amateurs

Ejemplos de Copy

• •Headline: Step Onto the Green with Champion-Backed Bowls. Body: "At Potters Bowls, we share your passion for the perfect game. That's why every product is selected with the expertise of World Champion Greg Harlow. Find your winning edge with bowls engineered for precision and performance. Visit us online or at Potters Resort, the heart of world bowls."
• •Headline: Your Perfect Bowl Awaits. Expert Advice, Friendly Service. Body: "Choosing the right bowl can transform your game. Our friendly team at Potters Bowls is here to help, offering expert advice tailored to your style and needs. From beginners to seasoned pros, we’re dedicated to helping you play your best. Questions? We're always happy to chat!"
• •Headline: The Brands Champions Trust, The Service You Deserve. Body: "Play with confidence. Potters Bowls stocks only the most trusted names in bowls – Taylor, Henselite, Drakes Pride, Aero, and more. We believe in quality you can feel, game after game. Experience the difference with equipment that’s built to last, and customer service that’s always on your side."
• •Headline: More Than a Shop. We're Part of Your Team. Body: "Potters Bowls is proud to be at the centre of the bowling community, right here at Potters Resort. We don’t just sell bowls; we live and breathe the sport. Whether you're gearing up for a local league or the World Championships, find everything you need and a team that understands your passion."
• •Headline: Ready to Roll? Get Your Gear, Fast. Body: "Don't let old equipment hold you back. Our 'Ready to Ship' collection features top-quality bowls available for same-day dispatch. Expertly curated, champion-approved, and delivered to your door. Elevate your game today with Potters Bowls."