Brand Tone

approachable, authentic, and purpose-driven

Brand Values

• •Sustainability
• •Handmade Craftsmanship
• •Affordability and Accessibility
• •Community Engagement
• •Quality and Customer Service

Best Practices

• •Lead with Your 'Why': Always connect your products back to the core mission of making sustainable living easy, beautiful, and affordable. Explain the 'why' behind each product—why its a better choice for the planet and the customer.
• •Use an Authentic, Personal Voice: Continue using the first-person voice of the owner, Louise. It builds trust and makes the brand relatable. Share behind-the-scenes content, personal stories, and even the challenges of running a small, eco-conscious business.
• •Educate, Dont Just Sell: Frame your copy around helping the customer make better choices. Create content that offers tips for reducing waste, explains the benefits of a product (e.g., how to use a shower steamer), and demystifies sustainable practices.
• •Emphasize 'Handmade' and 'Local': Highlight the craftsmanship and community aspect of the brand. Mentioning that items are 'handmade' or that you collaborate with a 'local potter' adds significant value and distinguishes the brand from mass-produced alternatives.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are the same whether you are posting on TikTok, writing an Etsy description, or speaking to customers at a market. Use the same core hashtags (#PotterAndHare, #EcoLiving, #SustainableGift, #Handmade) to create a cohesive digital identity.

Social Perception

Overwhelmingly positive; high satisfaction with product quality and customer service; brand operator perceived as well-organized and friendly; high engagement on social media.

Copy Examples

• •Tired of plastic wrap? So were we. Our handmade fabric bowl covers are the beautiful, washable, and endlessly reusable solution your kitchen has been waiting for. Cover leftovers, proof dough, or pack a picnic—sustainably. Make the swap to a plastic-free kitchen today. #PotterAndHare #EcoSwap #ReduceReuse
• •It started with a simple idea: eco-friendly living shouldnt be complicated or expensive. From my small workshop in Kent, I create beautiful, practical items to help you on your sustainable journey. Every handmade piece, from our shower steamers to our ceramic grater plates, is a small step towards a healthier planet. Thank you for being a part of our story. #EcoLiving #HandmadeWithLove #SmallBusiness
• •Give the gift of calm and sustainability. Our curated Eco-Pamper Box is filled with handmade treasures, including our bestselling aromatherapy shower steamers and a hand-thrown match pot from a local artisan. The perfect, thoughtful gift thats as kind to them as it is to the Earth. #SustainableGift #EcoFriendly #ShopLocalUK
• •Whats stopping you from switching to reusable period pads? Lets talk about it! Here are three common myths, busted. Theyre comfortable, easy to wash, and save you money while saving the planet. Got questions? Drop them in the comments! #PeriodPositive #ReusablePads #SustainableLiving
• •Come say hello! Were thrilled to be at the [Market Name] this weekend in [Location]. Well have all your favorite eco-swaps, from our popular garlic grater plates to freshly made fabric gift wraps. Stop by our stall for a chat and see how beautiful sustainable living can be! #CraftFair #SupportSmall #PotterAndHareInPerson