Brand Tone

Friendly and Approachable, Encouraging and Inspiring, Playful and Fun, Supportive and Community-Focused, Informal and Relatable

Brand Values

• •Creativity and Self-Expression
• •Mindfulness and Well-being
• •Accessibility and Inclusivity
• •Fun and Joy
• •Connection
• •Sustainability and Ethical Practices

Best Practices

• •Embrace Imperfection: Use language that celebrates the uniqueness of handmade items and the fun of the creative process, rather than striving for unattainable perfection. Phrases like 'perfectly imperfect' or 'your unique touch' can be effective.
• •Focus on 'You' and 'Your': Make the customer the hero of the story. Use direct, inclusive language that speaks to their desires for creativity, relaxation, and connection.
• •Keep it Playful and Positive: Inject humor, enthusiasm, and encouragement into your copy. Use exclamation points judiciously to convey excitement. Avoid overly formal or technical jargon.
• •Highlight the 'Why': Connect the act of creating with its benefits – stress relief, mindfulness, quality time, self-expression. This adds depth and value beyond just the physical product.
• •Build Community Through Language: Use inclusive terms like 'Pott'd People,' ask questions to encourage engagement, and feature user-generated content and stories to reinforce the shared experience.

Social Perception

Positive and Engaging, Community-Oriented, Good for Beginners, Therapeutic Outlet, Gift-Worthy

Copy Examples

• •Headline: Ditch the scroll, grab the clay! ✨ Unleash your inner artist with Pott'd – no experience needed, just good vibes and messy hands. #PottdPeople #MindfulMaking
• •Social Media Post: Date night dilemma? 🤔 Swap screen time for creative time! Our Pott'd kits have everything you need for a fun, hands-on evening together. What masterpiece will you both create? Share your #PottdDateNight!
• •Product Description Snippet: Feeling stressed? Let it all go with our super-squishy air-dry clay. Pound it, shape it, paint it – your rules, your creation. It’s therapy you can make (and keep!). 🌿 #GetPottd #CreativeEscape
• •Email Subject Line: You + Clay = Magic Waiting to Happen ✨ Open for your Pott'd inspo!
• •Website Banner: From kitchen table hobby to your new favorite way to unwind. Join 250,000+ Pott'd People getting creative and finding their calm. Your first masterpiece is just a kit away!