Tono de Marca

Artisanal & Authentic, Prestigious & High-Quality, Elemental & Natural, Reassuring & Confident, Friendly & Welcoming

Valores de Marca

• •Heritage & Tradition
• •Craftsmanship & Artistry
• •Quality & Durability
• •Authenticity
• •Customer Connection & Service
• •Beauty & Aesthetics

Mejores Prácticas

• •Emphasize Heritage and Craftsmanship: Always weave in the story of Cretan tradition, the hand-thrown nature of the pots, and the skill of the artisans. Use words like 'ancient,' 'heritage,' 'handcrafted,' 'artisan,' and 'unique.'
• •Maintain an Elegant and Refined Vocabulary: Reflect the premium quality of the products with sophisticated yet accessible language. Avoid slang or overly casual terms when describing the pots themselves. Focus on 'beauty,' 'elegance,' 'timeless,' and 'quality.'
• •Connect to Nature and Authenticity: Use descriptive language that evokes the natural materials ('Cretan clay,' 'elemental') and the authentic processes ('fired by tradition,' 'natural patina').
• •Instill Confidence and Trust: Back up claims with facts (e.g., 'frost-resistant,' '4,000 years of character') and highlight symbols of trust like the Royal Warrant and positive customer experiences.
• •Balance Prestige with Warmth (especially for direct customer interaction/café promotion): While the products are high-end, ensure communication, particularly for showroom visits or café promotions, is welcoming, friendly, and helpful. Use phrases like 'warm welcome,' 'friendly team,' and 'serene atmosphere.'

Percepción Social

High-End & Desirable, Authentic & Trustworthy, A Destination, Knowledgeable & Passionate, Valued for Uniqueness

Ejemplos de Copy

• •Headline: Earth Refined, Garden Perfected. Body: Discover the timeless allure of authentic Cretan terracotta. Each Pots and Pithoi creation is hand-thrown by master artisans, carrying a 4,000-year legacy of craftsmanship into your garden. Experience enduring quality and unique beauty. Tone: Prestigious, Artisanal
• •Headline: More Than a Pot, It's a Piece of History. Body: Our terracotta pots are shaped by hand, fired by tradition, and designed to tell a story for generations. Embrace the elemental charm of Crete and let your garden whisper tales of ancient artistry. Tone: Authentic, Elemental
• •Headline: Invest in Enduring Beauty. Frost-Resistant, Forever Cherished. Body: Crafted from the finest Cretan clay and fired for resilience, Pots and Pithoi terracotta withstands the elements, gracing your garden with unwavering elegance year after year. Quality that speaks for itself. Tone: Reassuring, High-Quality
• •Headline: Visit Our Courtyard Sanctuary & Find Your Garden’s Soulmate. Body: Wander through our West Sussex showroom, a haven of handcrafted terracotta treasures. Let our friendly team guide you, then unwind in our serene café. It’s more than shopping; it’s an experience. Tone: Friendly, Welcoming
• •Headline: The Artisan's Touch, The Garden's Treasure. Body: Look closely at a Pots & Pithoi pot, and you'll fall in love with its individuality. Subtle variations in colour, texture and detail make your pot unique—a work of art unrivalled in its quality and beauty. Tone: Artisanal, Prestigious