Tono de Marca

Friendly and Welcoming, Knowledgeable and Passionate, Professional and Trustworthy, Community-Oriented, Traditional yet Creative

Valores de Marca

• •Customer Satisfaction
• •Quality
• •Family & Tradition
• •Community Commitment
• •Expertise and Passion
• •Resilience
• •Service

Mejores Prácticas

• •Emphasize Family and Heritage: Regularly weave in the "family-owned," "third-generation," and "since 1919" aspects to reinforce trust and tradition.
• •Maintain a Friendly, Conversational Voice: Use warm, approachable language, especially on social media and in customer interactions. Address the community directly (e.g., "Hello, Erie!").
• •Highlight Quality and Expertise: Confidently speak to the freshness of flowers, the health of plants, and the skill of the floral designers. Share care tips and botanical facts to showcase knowledge.
• •Showcase Community Connection: Mention local events, share customer stories (with permission), and express appreciation for the Erie community. This reinforces the "local institution" perception.
• •Be Consistent with Core Values: Ensure all copy, from product descriptions to advertisements, implicitly or explicitly reflects the values of customer satisfaction, quality, tradition, and community commitment. Reiterate the satisfaction guarantee where appropriate.

Percepción Social

A Local Institution, Reliable and High-Quality, More Than Just a Flower Shop, Friendly and Approachable, Knowledgeable Resource

Ejemplos de Copy

• •For over 100 years, Potratz Floral Shop & Greenhouses has been Erie’s family-owned florist, sharing the beauty of nature with our community. From our vibrant, fresh-cut flowers to our lush greenhouse plants, quality and your joy are at the heart of everything we do. Step into our tradition of floral excellence.
• •Hello, Erie! 🌸 Spring is in full bloom at Potratz! Our greenhouses are bursting with color. Come find the perfect locally-grown blooms to brighten your home or surprise someone special. Our family is here to help you pick the freshest, most beautiful arrangements. #PotratzBlooms #EriePA #FamilyFlorist #SpringFlowers
• •Express your heartfelt condolences with our Serene Comfort arrangement. Crafted with care by our dedicated florists, this blend of elegant lilies and soft roses offers a message of peace and solace. As a family-owned florist, we understand the importance of compassion in every petal. Order with confidence, backed by our 100% satisfaction guarantee.
• •Since 1919, Potratz Floral Shop & Greenhouses has been more than just a florist; we're a part of Erie's story. Three generations of our family have been dedicated to bringing you the highest quality flowers, expert advice, and friendly service you can always count on. We're passionate about plants and people!
• •Subject: A Century of Blooms, A Tradition of Care | Potratz Floral Snippet: Experience the Potratz difference. For over 100 years, we've been Erie's trusted source for stunning floral designs and thriving plants. Our commitment to quality and friendly service is our promise to you. Visit our greenhouses today – your local botanical escape!