Brand Tone

Festive and Enthusiastic, Friendly and Approachable, Community-Oriented, Helpful and Service-Oriented, Experienced and Reliable

Brand Values

• •Celebration and Joy
• •Customer Satisfaction
• •Quality and Variety
• •Personalization
• •Community Connection
• •Tradition and Experience

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation points (judiciously), and celebratory emojis (where appropriate for the platform, like social media) to convey excitement and joy.
• •Be Genuinely Helpful: Frame your copy around solving the customer's party planning needs. Offer tips, ideas, and clear calls to action that guide them towards a solution.
• •Foster Community: Refer to local events, share customer stories (with permission), and use language that makes customers feel like part of the VDL Online family. Use inclusive terms.
• •Showcase Expertise Casually: While highlighting experience (like '30 years'), maintain a friendly, down-to-earth tone rather than being overly formal or boastful. Let the quality of service and product speak.
• •Keep it Visually Congruent: Ensure that the copy complements the vibrant and festive visuals used in posts. The words should enhance the feeling evoked by the images of colorful balloons, fun costumes, and happy events. If the image is fun, the copy should be too.

Social Perception

Trusted Local Provider, Go-To for Festive Needs, Creative and Skilled, Friendly and Good Service, Associated with Fun and Happiness

Copy Examples

• •Planning a party? 🎉 Let VDL Online bring the fun! From vibrant balloons to the perfect costume, we've got everything you need to make your celebration unforgettable. Swing by our Rumbeke store or shop online – your amazing party starts here! #PartyTime #VDLOnline #FestiveFun
• •Wow your guests with breathtaking balloon magic! 🎈✨ Birthdays, weddings, corporate events – our VDL Online team creates custom balloon decorations that tell your story. Let's make your next event pop! Contact us for a free consultation. #BalloonArt #EventDecor #RumbekeEvents
• •Looking for a gift that truly speaks from the heart? 🎁 Create something unique with VDL Online's personalized printing service! T-shirts, mugs, and more – add your touch for a present they'll cherish. Perfect for any occasion! #PersonalizedGifts #CustomMade #ThoughtfulPresents
• •Carnival is calling! 🎭 And VDL Online has your ultimate costume ready! Dive into our huge collection and find the perfect look to steal the show. Over 30 years of carnival expertise – we know how to celebrate! #CarnivalCostumes #VDLCarnaval #PartyExperts
• •Make their day extra special with a bouncy castle from VDL Online! 🤸‍♀️ Perfect for birthdays and garden parties. Safe, fun, and delivered to you. Let the little ones jump for joy! Book yours today. #BouncyCastleFun #KidsParty #VDLRentals