Brand Tone

Playful, Youthful, and Engaging

Brand Values

• •Joy and Happiness
• •Memory Making
• •Creativity and Self-Expression
• •Connection
• •Accessibility and Fun

Best Practices

• •Embrace Youthful & Energetic Language: Use contemporary, positive language and relevant emojis where appropriate. Keep sentences concise and lively, especially for social media.
• •Spotlight the 'Experience' and 'Fun': Emphasize the joy and interactivity of the photo-taking process itself, not just the resulting photos. Use action-oriented and emotive words like 'create,' 'play,' 'laugh,' 'celebrate.'
• •Be Visually Complementary: Ensure that the copy enhances and aligns with vibrant, fun, and user-centric visuals. The brand is highly visual, so copy should support, not overshadow, the images and videos.
• •Foster Interaction & User-Generated Content (UGC): Craft copy that encourages engagement—ask questions, suggest challenges, and make it easy for users to share their Potobox moments. Regularly feature UGC to build community and authenticity.
• •Stay Authentic and Relatable: While maintaining a playful and trendy tone, ensure it feels genuine and connects with the target audience's interests and values. Focus on the core themes of joy, creativity, and memory-making.

Social Perception

Positive and Exciting, Trendy and Shareable, Ideal for Social Outings, Youth-Oriented, Good Value

Copy Examples

• •Your vibe, your pics, your Potobox story! Grab your besties & let's make some unforgettable memories. ✨ #PotoboxFun #PhotoBoothMagic
• •Warning: Entering Potobox may result in excessive laughter and an Instagram feed glow-up. 😉 You've been warned! #MemoryMakers #StrikeAPose
• •Don't just live the moment, capture it in style! 📸 Our themed rooms are your playground. What masterpiece will you create today? #PotoboxAdventures #CreativePlay
• •K-town hangs just got an upgrade! 🌃 Potobox is your late-night spot for epic pics & good times. Tag your crew! #PotoboxNights #LAFun
• •Level up your selfie game! 🚀 Potobox delivers instant aesthetic and all the fun. Come snap your story! #SnapYourWay #InstaWorthy