Brand Tone

Elegant, Minimalist, and Functional

Brand Values

• •Quality and Value
• •Elevating Everyday Experiences
• •Exceptional Service

Best Practices

• •Maintain a Consistent, Elegant Tone: All written content, from product descriptions to potential social media posts, should reflect the brand's sophisticated and minimalist voice. Use clear, concise, and evocative language that focuses on quality, beauty, and the experience of dining.
• •Tell a Story of Transformation: Frame the products not just as items, but as key elements in transforming a simple meal into a special occasion. Use storytelling to connect with the customer's desire to create a beautiful and welcoming home.
• •Leverage User-Generated Content (Future Goal): Once a social media presence is established, encourage customers to share photos of their tables set with Potiat products using a specific hashtag. This builds social proof and creates a community around the brand, turning customers into advocates.
• •Emphasize Quality and Craftsmanship: In all copy, highlight the quality of the materials and the thoughtful design behind each product. This reinforces the brand's core value of providing durable and beautiful tableware.
• •Develop a Content Strategy for Social Media: To build visibility, a content strategy is essential. This should include high-quality photography, tips on table setting, behind-the-scenes looks at product selection, and engaging questions to foster a community. This will help move the brand from being invisible to being a recognized name in home goods.

Social Perception

Low Visibility

Copy Examples

• •Elegance for Every Occasion. Discover Tableware That Transforms Your Meals.
• •Crafted for the modern home, our ceramic dinner plate combines minimalist design with everyday durability. Its clean lines and subtle matte finish provide a perfect canvas for your culinary creations, turning every meal into a quiet celebration of taste and style.
• •Curated tableware for the modern home. Potiat helps you create memorable dining experiences with pieces that blend elegance and function. #PotiatHome
• •Announcing The Art of the Table: Our New Collection Has Arrived.
• •Your table is more than just a place to eat. It’s a place for connection. Potiat offers beautifully designed, high-quality tableware to make those moments memorable. Shop our collection and find the perfect setting for your next special meal. Free shipping on orders over $100.