Brand Tone

Empowering, Educational, Welcoming & Inclusive, Approachable & Friendly, Classy & Sophisticated, Discreet & Trustworthy

Brand Values

• •Sexual Wellness & Pleasure
• •Education
• •Empowerment
• •Inclusivity & Safety
• •Quality
• •Customer Service
• •Family & Passion

Best Practices

• •Prioritize Empowerment and Positivity: Frame all communication to uplift and encourage. Avoid language that could be perceived as shameful, sleazy, or purely provocative. Focus on confidence, self-discovery, and the positive aspects of sexual exploration.
• •Educate, Don't Just Sell: Integrate educational elements into product descriptions, social media content, and blog posts. Explain benefits, suggest uses, and provide context that helps customers feel informed and comfortable. This aligns with their values of education and sexual wellness.
• •Use Inclusive and Respectful Language: Be mindful of diversity in gender identity, sexual orientation, and relationship styles. Use gender-neutral terms where appropriate and ensure imagery and messaging are welcoming to all adults.
• •Maintain a Balance of Sophistication and Approachability: While the products are intimate, the tone should remain classy and professional, yet friendly and open. Avoid overly clinical or overly casual language. The "luxury adult boutique" feel should be balanced with being a "welcoming space."
• •Develop a Tone of Voice Guide: Create a simple internal document outlining key brand voice attributes (e.g., "Empowering, Educational, Welcoming, Discreet, Positive"), with do's and don'ts for language. This ensures consistency across all writers and platforms, from website copy to social media replies.

Social Perception

Trustworthy Resource, Safe Space, Modern & Progressive, Customer-Focused

Copy Examples

• •Headline (Website/Social Media): Explore Your Desires. Empower Your Pleasure. Welcome to POTH. Body: At Pleasures of the Heart, we believe everyone deserves a fulfilling intimate life. Discover our curated collection of high-quality toys, luxurious lingerie, and educational resources designed to help you embrace your sexuality with confidence. Your journey to pleasure starts here, in a safe and welcoming space.
• •Instagram Post Caption (Product Feature): Image: Tasteful flat-lay of a new lingerie set or a beautifully designed toy. Ignite your confidence and awaken new sensations. ✨ Our latest collection is more than just beautiful – it's an invitation to explore, connect, and celebrate yourself. Crafted for comfort, designed for desire. #PleasuresOfTheHeart #SexualWellness #SelfLoveJourney #LuxuryLingerie #EmpoweredPleasure
• •Blog Post Snippet / Email Teaser (Educational Content): Unlock Deeper Connection: Communication is key, in and out of the bedroom. Our new blog post explores simple yet powerful ways to talk about your desires and boundaries, fostering greater intimacy and mutual pleasure. Ready to learn more? [Link to Blog]
• •Facebook Ad Copy (Targeting Couples): Rediscover Intimacy Together. ❤️ Life gets busy, but connection matters. POTH offers a thoughtful selection of products and resources for couples looking to explore new dimensions of pleasure and strengthen their bond. From sensual games to luxurious massage oils, find your spark. Shop discreetly online.
• •In-Store Signage / Website Banner (Value Proposition): Your Body, Your Pleasure, Your Rules. Judgement-Free Zone. Expert Advice. Endless Possibilities. Since 1999, POTH has been your trusted partner in sexual wellness and exploration.