Brand Tone

Enthusiastic & Passionate, Helpful & Educational, Approachable & Friendly, Conscious & Responsible, Community-Oriented, Modern & Trendy

Brand Values

• •Quality
• •Customer Centricity
• •Sustainability
• •Passion for Plants
• •Community
• •Improvement & Innovation

Best Practices

• •Embrace Enthusiastic and Positive Language
• •Prioritize a Helpful and Educational Approach
• •Maintain an Approachable and Friendly Voice
• •Weave in Values of Sustainability and Responsibility
• •Foster Community and Connection

Social Perception

Customers generally perceive Potflourri as a reliable and high-quality source for houseplants. The brand is seen as customer-focused, with responsive and helpful service. The 'Sad Plant Box' initiative is widely praised as an innovative, sustainable, and exciting way for consumers to purchase plants. Potflourri is recognized for its engaging and informative content across social media. There is an appreciation for their commitment to sustainability

Copy Examples

• •Say hello to the newest star in the Potflourri family! ✨ This [Plant Name] is a true showstopper, and we can't get enough of its stunning [feature]. Ready to give your urban jungle a glow-up? We’re here to help you every step of the way! Link in bio to welcome this beauty home. #PotflourriPlants #RareFind #PlantLoveStory #GrowWithUs
• •You guys asked, and we listened! Another 'Sad Plant Box' adventure! 💚 These beauties might have a tiny imperfection here or there, but they're bursting with potential and deserve a loving home. Who says 'imperfect' can't be perfectly lovable? Let's unbox the magic and save some green! #SadPlantLove #PotflourriRescue #SustainableGardening #PlantCommunity
• •Your Green Oasis Awaits! 🌿 For a limited time, get 15% off all our handcrafted pots and give your beloved plants the stylish homes they deserve. Because doing things better includes making your space beautiful, consciously. Shop now and let your plant passion flourish! #PotflourriHome #PlantStyle #ConsciousLiving
• •Happy #MonsteraMonday, plant friends! 🌱 What are your green companions up to today? Share a pic of your favorite plant corner in the comments below! We love seeing our Potflourri community thrive. Need some tips to keep your leafy pals happy? Our latest blog post is packed with them! [Link to blog] #GreenCommunity #PlantCareTips #PotflourriFamily
• •Welcome to the Potflourri family! We're so excited to have you join our growing community of plant lovers. Here, it's all about sharing the joy of plants, offering a helping hand (or leaf!), and making the world a little greener, one happy plant at a time. Explore our curated collection and find everything you need to create your dream indoor jungle. Let's grow together! #HejPotflourri #UrbanJungle #PlantPassion