Brand Tone

Passionate and Community-Centric

Brand Values

• •Accessibility
• •Niche Specialization
• •Quality and Craftsmanship
• •Community Collaboration

Best Practices

• •Speak as a Fellow Hobbyist: Use the language of the wargaming community. Refer to scales (28mm), historical periods, and troop types with confidence. Avoid overly corporate or generic marketing jargon.
• •Highlight the "Underdog" Story: Emphasize the brand's position as a small, passionate alternative to large corporations. This resonates with hobbyists who value authenticity and community.
• •Focus on Specificity and Scarcity: Instead of saying "high-quality miniatures," say "detailed 28mm Emishi horse archers in durable 9K resin." Detail the historical significance and the fact that these ranges fill a specific gap in the market.
• •Showcase Collaboration and Community: Regularly mention partnerships with designers and painters. Use customer testimonials and reviews in your marketing to build social proof and reinforce the sense of a shared passion.
• •Be Direct and Enthusiastic: Let the genuine excitement for the hobby shine through. Use direct, unpretentious language. Phrases like "We're excited to bring you..." or "Check out these fantastic models" feel more authentic than polished ad-speak.

Social Perception

A Trusted Niche Provider

Copy Examples

• •Headline: Fill the Gaps in Your Ranks. Body: Frustrated by missing troop types in your ancient army? So were we. That 's why we created our line of Hellenistic Judean warriors. 3D printed in stunning detail, these are the figures the big companies forgot. Lead your army to glory.
• •Headline: By Hobbyists, For Hobbyists. Body: We're a small shop in Wellington with a big mission: to bring the corner store feel back to wargaming. No corporate giants, just passionate creators and incredible miniatures. Explore our range of unique, 3D printed figures.
• •Headline: Your Army, Your History. Body: From the horse warriors of northern Japan to the defenders of Judea, we specialize in the armies you can 't find anywhere else. Our meticulously detailed 28mm resin figures are designed to bring authenticity to your tabletop. What will you command?
• •Headline: The Perfect Print, Every Time. Body: We use tough, semi-flexible resin and high-detail 9K printers to ensure your miniatures aren 't just beautiful, but battlefield-ready. Less time worrying about breaks, more time planning your next victory.
• •Headline: We're Listening. Body: When you told us our Punics were a bit too chunky, we listened. Our ancient ranges are now scaled for perfect compatibility with your existing collection. Have an idea for our next range? Let us know. We're building this together.