Brand Tone

approachable, heartfelt, and simple

Brand Values

• •Freshness and Quality
• •Simplicity
• •Emotional Connection
• •Local Focus
• •Accessibility

Best Practices

• •Use Simple, Evocative Language: Stick to words that are warm, positive, and easy to understand. Focus on feelings and sensory details (e.g., "vibrant," "fragrant," "sun-kissed") rather than complex floral terminology.
• •Emphasize the "Daily" Aspect: Consistently highlight the freshness and uniqueness of each day's creation. This reinforces the core value proposition and creates a sense of anticipation and exclusivity.
• •Center the Customer's Emotion: Frame your copy around the act of giving and receiving. Use phrases like "send a smile," "for the one you're thinking of," or "a gesture of love" to connect the product to the customer's intent.
• •Maintain a Friendly and Personal Voice: Write as if you were speaking to a friend or neighbor. Use "we" and "you" to create a direct and personal connection, reinforcing the image of a friendly, local business.
• •Showcase Authenticity in Visuals and Text: Let the natural beauty of the flowers be the hero. Pair your heartfelt copy with simple, authentic images of the daily posy, rather than overly-staged or generic stock photos. This consistency between your words and visuals will build trust and reinforce your brand's sincerity.

Social Perception

Highly positive. Customers appreciate the convenience and the unique, ever-changing nature of the daily offerings, as well as the quality and artistry of the arrangements. The brand is perceived as a trustworthy, local business that provides a high-quality, personal touch.

Copy Examples

• •Today’s little moment of joy. Our posy of the day features vibrant, sun-kissed ranunculus and delicate lavender, wrapped up and ready to make someone’s day. Simple, fresh, and sent with love. Order now for same-day delivery.
• •A new day, a new posy. Fresh flowers, beautifully simple. Your daily dose of happiness, delivered.
• •We believe in the simple power of flowers to connect us. That's why we create one unique, hand-tied posy each morning, using the freshest seasonal blooms we can find. It’s our way of making it easy to share a little beauty and a lot of love, any day of the week.
• •More than just flowers, it's a feeling. This Mother's Day, send a one-of-a-kind posy, as unique as she is. Freshly designed and hand-delivered, it’s the perfect way to say ‘thank you’ for everything.
• •Wrapped and ready to go! There’s nothing like the feeling of delivering a little sunshine on a cloudy day. Who would you send today’s posy to? #posyoftheday #dailybunch #freshflowers #sendlove