Brand Tone

professional and informative, yet accessible and aspirational

Brand Values

• •Quality and Efficacy
• •Innovation
• •Professional Expertise
• •Accessibility
• •Customer-Centricity

Best Practices

• •Prioritize Education and Information: Always explain the "why" behind a product. Highlight key ingredients and their benefits, reinforcing the brand's scientific and professional foundation.
• •Use an Empowering and Aspirational Tone: The copy should inspire confidence in the customer, making them feel that they are making an expert choice for their beauty care and that they will achieve the desired results.
• •Maintain a Balance Between Professional and Accessible Language: While using technical terms to demonstrate expertise is good, always accompany them with clear explanations of the benefits for the end-user.
• •Showcase Social Proof and Expertise: Incorporate testimonials, professional endorsements, and mentions of the brand's European heritage and experience in the professional sector to build trust.
• •Visually Align with the Brand: Ensure that all written content is accompanied by high-quality, clean, and professional images that reflect the quality of the products.

Social Perception

a reputable and reliable European brand that delivers professional-quality results at a good value

Copy Examples

• •Turn back the clock on your skin. Our Retinol C Serum is formulated by experts and packed with the innovative active ingredients your skin needs to look rejuvenated and luminous. Ready for your transformation? #PostQuam #ProfessionalCosmetics #SkinCare
• •Elevate the experience you offer your clients. PostQuam provides a complete line of professional hair care products, designed to deliver exceptional results. Register on our site to access exclusive prices for professionals. #PostQuamPro #BeautyProfessionals #Hairdressing
• •My secret to flawless skin? The Vitamin C line from PostQuam. Professional quality at home. Obsessed is an understatement! ✨ #PostQuamMX #GRWM #BeautyTips
• •Innovation is in our DNA. Discover our new 'Green Beauty' line, a perfect fusion of nature and science for conscious and effective care. #PostQuam #GreenBeauty #SustainableInnovation
• •Because you deserve the best, we continue to innovate for you. Explore our new arrivals and find the perfect treatment to continue caring for your beauty with the professional quality you already know. #PostQuam #Loyalty #ProfessionalBeauty