Brand Tone

Mindful, Artistic, and Intimate

Brand Values

• •Intentionality
• •Quality and Clean Ingredients
• •Handmade & Small-Batch
• •Sustainability
• •Creativity and Self-Expression

Best Practices

• •Always Lead with Intention: Frame every product not by its features, but by the feeling or "moment" it creates. Use words like "ritual," "mindful," "intention," and "moment.
• •Weave in the Founder's Story: Subtly reference the brand's origin—a hands-on, meditative hobby. This reinforces authenticity and the "art and science" of the craft, making the brand more personal.
• •Highlight Sensory and Clean Ingredients: Use descriptive, evocative language for scents (e.g., "calming lavender," "spicy clove") and always mention the "100% soy wax" and "clean burn" to appeal to health and quality-conscious consumers.
• •Incorporate Poetry and Art: Mention the included poem in product descriptions and ads. This is a unique selling proposition that reinforces the brand's artistic and mindful identity.
• •Maintain a Warm and Intimate Tone: Write as if sharing a personal secret to a better life, rather than just selling a product. Use a sincere, calm, and inviting voice that makes the customer feel understood.

Social Perception

The public and customer perception of postmodernform is overwhelmingly positive, noting high-quality products, excellent customer service, effective and appealing scents, and a trusted brand reputation due to presence in major retailers and curated marketplaces.

Copy Examples

• •Headline: Find your peace. Body: It’s more than a scent. It’s a moment, captured. Our 'at peace with myself' candle, with notes of calming lavender and warm cinnamon, comes with a poem to guide your intention. Hand-poured with 100% soy wax for a clean, mindful burn. Tap to begin your ritual.
• •Headline: Your space is your sanctuary. Make it intentional. Body: Don't just decorate your home, connect with it. postmodernform candles are designed to create moments of mindfulness. Each unique scent is paired with a poem to inspire reflection. Discover our small-batch, handmade soy candles and transform your daily routine.
• •Headline: An invitation to wander. Body: With evocative notes of balsam, rich saffron, and spicy clove, 'lost in thought' is a complex fragrance for contemplation. It recalls the quiet of a forest, the warmth of a memory. Each candle is hand-poured in our Raleigh studio using clean-burning soy wax and includes a unique poem to set your intention. Let your mind drift.
• •Description: Minimalist form, maximal intention. Our concrete decor and reed diffusers bring a quiet, artistic touch to any corner. Create a mindful atmosphere with our signature scents. | Home Fragrance | Mindful Living | Handmade Decor | Intentional Spaces
• •Subject: A poem for your weekend ✨ Body Preview: Inside: Unveiling our new seasonal scent and a moment of mindfulness, just for you.