Brand Tone

Accessible & Inclusive, Appreciative & Passionate, Curatorial & Knowledgeable, Encouraging & Empowering, Direct & Informative

Brand Values

• •Accessibility of Art
• •Authenticity & Quality
• •Artist Support & Collaboration
• •Personal Expression & Enrichment
• •Transparency & Fair Practice
• •Innovation & Relevance

Best Practices

• •Emphasize Accessibility and Inclusivity: Consistently use language that demystifies art collecting and invites everyone to participate. Avoid jargon or overly academic phrasing that might alienate potential collectors. Phrases like "art for everyone," "start your collection," and "affordable masterpieces" resonate with this.
• •Highlight Authenticity and Artist Collaboration: Regularly mention the handmade nature of the pieces, the direct collaboration with artists (both emerging and established), and the commitment to quality and authenticity (e.g., compliance with Gallery Fair Practice Code). This builds trust and underscores the value beyond the aesthetic.
• •Focus on Personal Connection and Expression: Frame art ownership as a means of personal enrichment and self-expression. Use evocative language that speaks to the emotional and intellectual joy of collecting and living with art.
• •Maintain a Knowledgeable yet Approachable Voice: While showcasing expertise in art, ensure the tone remains friendly and encouraging. The goal is to educate and inspire, not intimidate. Clearly explain the significance of pieces or artists in an accessible manner.
• •Be Direct and Transparent: In product descriptions and communications, be clear about the artwork, the artist, materials, and pricing. This straightforwardness aligns with the value of fair practice and builds confidence with the audience.

Social Perception

Specialized Art Source, Advocate for Art Collection, Supportive of Artists, Trustworthy & Professional, Curated & Distinctive

Copy Examples

• •Headline: Start Your Statement. Own Unique Art. Body: Art is more than decoration; it's a piece of your story. At Post Modern Collection, we bring you handcrafted small masterpieces from today's most exciting artists. Affordable, authentic, and exclusively yours. Discover the joy of collecting.
• •Headline: Beyond the Canvas: Art That Speaks to You. Body: We believe everyone deserves to experience the thrill of owning original art. Post Modern Collection partners with talented artists to offer unique pieces that inspire and intrigue. Enrich your space, reflect your personality.
• •Headline: Curated for Collectors, Priced for You. Body: Unlock a world of distinctive modern art. Our collection features carefully selected, handmade works by emerging and established artists, making high-quality art accessible. Begin your collection journey with us today.
• •Headline: Invest in Vision. Support Artists. Body: Each piece in the Post Modern Collection is a unique narrative. By choosing our art, you not only acquire a beautiful work but also directly support the artists shaping contemporary art. Make a meaningful addition to your life and theirs.
• •Headline: Small Pieces, Big Impact. Body: Discover the power of small masterpieces. Post Modern Collection offers a diverse range of affordable, authentic art that makes a statement. Perfect for new collectors or as a unique gift. Find your piece today.