Brand Tone

Elegant & Sophisticated, Aspirational & Confident, Approachable Luxury, Relaxed & Serene (underlying)

Brand Values

• •Femininity & Elegance
• •Quality & Craftsmanship
• •Confidence & Self-Celebration
• •Timelessness (with modern touches)
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Elegant," "Confident," "Serene," "Aspirational"), preferred vocabulary (e.g., "radiance," "grace," "poise," "celebrate," "discover"), and words/phrases to avoid (e.g., overly casual slang, aggressive sales tactics).
• •Focus on "Her" Experience: Frame copy around how the clothing makes the customer feel – confident, elegant, beautiful, celebrated. Emphasize the transformative and emotional aspect of wearing POST MERIDIEM.
• •Elevate Descriptions: Use evocative and sensory language when describing fabrics, fits, and design details. Instead of just "nice dress," use phrases like "pleasant textures," "refined feminine silhouettes," "noble shades," "flattering drape."
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy consistently matches the aesthetic of the photography and videography. If visuals are elegant and sophisticated, the language should mirror that.
• •Consistency Across All Channels: Apply the defined brand tone uniformly across the website, product descriptions, social media captions, email marketing, and any customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

Positive for Style and Fit (when expectations are met), Mixed Quality Perception/Scam Concerns, Associated with Special Occasions, Seen as "Old Money" or "Elegant" Aesthetic, International Reach with Shipping Considerations, Presence on Resale/Rental Platforms

Copy Examples

• •For a new collection launch: "Introducing the 'Evening Bloom' collection by POST MERIDIEM. Discover silhouettes that whisper elegance and shades that speak of twilight serenity. Crafted for moments when you are the moment. Celebrate your radiance."
• •For a signature bustier dress: "Define your grace. Our signature bustier midi dress, meticulously designed to sculpt and celebrate your form. Experience the quiet confidence that comes from perfect tailoring and timeless style. Your evening awaits."
• •Instagram caption for a lifestyle shot: "The art of unhurried elegance. @[UserTag] embodies the POST MERIDIEM spirit – finding beauty in the calm, confidence in simplicity. What moments make you feel truly yourself? #PostMeridiem #CelebrateYourself #ElegantStyle"
• •Website banner for a seasonal sale: "Elegance, Reimagined. Refresh your wardrobe with select POST MERIDIEM pieces, now with special savings. Discover timeless designs to carry you through this season and beyond with poise and confidence."
• •Email subject line teasing new arrivals: "Just Arrived: Designs to Illuminate Your Confidence | POST MERIDIEM *Body Snippet:* Dear [Customer Name], step into a world where every stitch is a statement of grace. Our latest arrivals are here, blending luxurious textures with silhouettes that empower. Find your new signature piece and let your confidence shine."