Brand Tone

warm, celebratory, and sentimental

Brand Values

• •Celebration of Life's Moments
• •Personalization and Uniqueness
• •Emotional Connection
• •Quality and Aesthetics
• •Family and Relatability

Best Practices

• •Always Lead with Emotion: Start with the "why." Connect the product to a feeling, a memory, or a relationship before diving into the features. The brand sells keepsakes, not just posters.
• •Use Celebratory and Warm Language: Incorporate words like "celebrate," "commemorate," "cherish," "unforgettable," "special," and "magic" to reinforce the brand's core purpose.
• •Keep it Personal and Relatable: Address the audience directly using "you" and "your." Frame the products as solutions to the beautiful challenge of finding a meaningful gift.
• •Highlight Customization as a Storytelling Tool: Emphasize that customers are co-creators. Phrases like "Tell your story," "Make it yours," and "Uniquely you" empower the buyer and add value to the personalization process.
• •Maintain a Consistent Visual and Textual Harmony: Ensure the tone of the copy always matches the clean, modern, and heartfelt aesthetic of the poster designs. The words should feel as thoughtfully designed as the art itself.

Social Perception

The public perceives POSTERZ as a heartfelt and reliable brand for personalized gifts. They are seen as creative, thoughtful, and professional. The focus on customization makes customers feel involved in the creative process, leading to a stronger sense of ownership and connection to the final product. The brand successfully occupies a niche where modern design meets sentimental value, appealing to a demographic that values both aesthetics and meaning in their purchases.

Copy Examples

• •The stars aligned the day you came into our lives. ✨ Capture the magic of that very moment with a personalized Star Map. The perfect way to remember the night that changed everything. #Posterz #UnderTheStars #BirthGift #AnniversaryGift
• •They grow up so fast, don't they? Hold onto that precious newborn size forever with our 1:1 scale "Real Size" baby poster. A beautiful, visual reminder of just how little they once were. A keepsake you'll treasure for a lifetime. #PosterzDesign #Newborn #BabyKeepsake #NurseryDecor
• •Every family has a story. Tell yours in a way that's uniquely you. Our personalized Family Crossword poster weaves together the names that mean the most, creating a beautiful piece of art that ampt#039s a testament to your bond. It's more than decor; it's your family, framed. #FamilyisEverything #PersonalizedGift #HomeDecor
• •Subject: A Degree of Celebration They'll Never Forget! The cap, the gown, the diploma... a lifetime of hard work deserves to be celebrated. Commemorate their incredible achievement with a personalized graduation poster. Add their name, degree, and university to create a proud display that honors their journey and inspires their future. #Classof2025 #GraduationGift #ProudMoment
• •Home is where the heart is. Or maybe it's where you fell in love, got your first job, or simply made unforgettable memories. Keep that special place close with a custom City Map poster. Choose any city in the world and we'll craft a beautiful, minimalist map to adorn your walls. Where will you choose? #CityMap #TravelMemories #WeddingGift #Housewarming