Brand Tone

Aspirational & Stylish, Confident & Quality-Conscious, Accessible & Appreciative, Modern & Trendy

Brand Values

• •Quality: Emphasis on "professional archival paper" and "Giclée prints."
• •Individuality & Self-Expression: "Art that hits different" and helping customers find pieces that reflect their unique story and style.
• •Accessibility: Offering a wide range of designs and worldwide shipping, aiming to make art available to many.
• •Customer Trust: Highlighting the number of customers served and offering secure payment and returns.
• •Joy & Inspiration: Aiming to "spark joy" and provide art with "emotion, and meaning."

Best Practices

• •Use Aspirational and Evocative Language: Focus on how the art transforms a space and makes the owner feel (e.g., "spark joy," "elevate your space," "tells your story").
• •Highlight Quality Confidently: Mention specifics like "Giclée prints," "professional archival paper," and "vibrant colors" to reinforce the premium nature of the products without being overly technical.
• •Maintain an Inclusive and Welcoming Voice: Emphasize variety, worldwide accessibility, and art for every style, making everyone feel like they can find something.
• •Keep it Modern and Engaging: Use contemporary phrasing ("Art That Hits Different") and directly address the customer's desire for a stylish home.
• •Focus on the "Why" Behind the Art: Connect with customers on an emotional level by mentioning the "story, emotion, and meaning" behind the prints, rather than just their decorative function.

Social Perception

Positive (for Product Quality), Mixed (for Trust/Website Experience), General Appreciation for Wall Art

Copy Examples

• •Website Banner: "Elevate Your Everyday. Discover art that tells your story. Premium Giclée prints, designed to inspire. Shop Poster Wall."
• •Social Media Post (if active): "Tired of blank walls? So are we. Find the piece that makes your space sing. From modern minimalism to vibrant vintage, your perfect poster awaits. #PosterWall #ArtThatHitsDifferent #HomeDecor #WallArt"
• •Product Description (Example - Abstract Print): "Lose yourself in the captivating dance of color and form. Our 'Azure Dream' abstract Giclée print brings a touch of sophisticated energy to any room. Printed on professional archival paper, ensuring the rich hues and intricate details remain vibrant for years. Let your walls do the talking."
• •Email Marketing Subject Line: "NEW ARRIVALS: Art to Make Your Jaw Drop (and Walls Pop!)"
• •Promotional Copy: "Transform your home with Poster Wall. For a limited time, enjoy [Discount]% off all vintage exhibition posters. Curate a space that’s uniquely you, with art that’s printed to impress."