Brand Tone

professional, efficient, and service-oriented

Brand Values

• •Quality
• •Affordability
• •Speed and Reliability
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Lead with Efficiency: Always emphasize speed, ease of use, and reliability in your messaging. Use active, direct language like "Upload Your File," "Get a Quote," and "Print Today."
• •Focus on the End Benefit: Instead of just listing features (e.g., "We use 8mil Satin Poster Paper"), describe what the feature does for the customer (e.g., "Get a professional, glare-free finish perfect for conference halls").
• •Maintain a Professional and Direct Tone: Avoid overly casual language, slang, or humor. The copy should be helpful, clear, and respectful, reflecting a B2B and academic-focused service.
• •Highlight Key Values in All Communications: Every piece of copy, from an email confirmation to an ad, should reinforce the core values of quality, speed, and affordability. For example, "Your quality poster is printing and will be ready for pickup tomorrow."
• •Segment Your Messaging: While the overall tone is professional, tailor the specific benefits to the target audience. For researchers, emphasize "scientific posters" and "conference-ready" quality. For businesses, focus on "advertising posters" and "making a big impact."

Social Perception

The general perception of brands in the poster printing space, including PosterPrinting.ca, is largely positive, with customers consistently praising print quality (clear and crisp text/graphics), fast turnaround times and meeting deadlines, good value (reasonable/competitive prices), helpful and responsive customer service, and the convenience of online ordering and local pickup options.

Copy Examples

• •Your Research Deserves a Professional Poster. Don't let a deadline compromise your presentation. Get high-quality, crisp, and professional scientific posters printed fast. We offer same-day pickup on campus. Upload your file now and be conference-ready.
• •Affordable Poster Printing | Guelph & Canada-Wide. Make your next promotion unmissable. Vibrant, durable posters and banners that grab attention. Fast turnaround, competitive prices, and reliable shipping across Canada. Get an instant quote!
• •Make Your Event Stand Out. From event posters to large-format banners, we provide vibrant, high-quality printing to make a lasting impression. Need it fast? Ask about our rush printing options.
• •Bring Your Vision to Life, Brilliantly. Your art deserves the best. We use state-of-the-art technology to ensure your prints have vibrant colors and sharp details. Choose from glossy, matte, or banner vinyl to perfectly match your work.
• •Professional Posters, Simplified. Your time is valuable. Our streamlined online service delivers high-quality posters for your business presentations, trade shows, and events. Fast, reliable, and professional. That's our promise.