Brand Tone

Passionate, Customer-Focused, Appreciative/Grateful, Enthusiastic & Slightly Playful, Direct & Informative

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion for Art & Culture
• •Reliability & Trustworthiness
• •Growth & Independence

Best Practices

• •Create a Simple Tone & Voice Guide: Document the key characteristics of your brand voice (e.g., Passionate, Customer-Focused, Enthusiastic, Appreciative, Slightly Playful, Direct). Provide examples of "do's and don'ts" for writing copy.
• •Focus on "You" (The Customer): Address the customer directly. Highlight benefits for them (e.g., "matches *your* personality," "brings a new vibe to *your* space," "*your* walls will thank you"). This reinforces a customer-focused value.
• •Inject Enthusiasm Naturally: Use positive language and occasional enthusiastic punctuation (like exclamation points or a winky face where appropriate, as seen in their eBay description) but avoid overdoing it to maintain authenticity. Words like "awesome," "stunning," "masterpiece," "love," "excited" can convey passion.
• •Be Grateful and Appreciative: Regularly express thanks to customers, whether in transaction emails, on the website, or in response to reviews. This aligns with their stated value of gratitude.
• •Maintain Clarity and Directness: While being enthusiastic and friendly, ensure that essential information (product details, shipping, policies) is clear, concise, and easy to understand. This builds trust and reflects reliability.

Social Perception

High-Quality Products, Excellent Customer Service, Reliable & Efficient, Trustworthy Seller

Copy Examples

• •Welcome to Poster Print Gang! Fuel your passion for art and find that perfect print to express your unique style. We're obsessed with quality and dedicated to bringing walls to life, one awesome poster at a time. Dive in and discover your next masterpiece!
• •Relive the magic! This stunning [Movie Title] poster isn't just a print; it's a portal back to the moments that captivated you. Printed on high-quality paper that makes every detail pop, it’s the ultimate tribute for true fans. We know you'll love it – your walls will thank you! ;-)
• •What started as a love affair with art, photography, and vibrant cultures from around the globe (especially a nod to incredible Asian artistry!) has grown into Poster Print Gang. We’ve shipped thousands of prints to happy customers worldwide, first on Etsy, and now right here on our own site! Our mission is simple: share stunning art, deliver amazing quality, and provide customer service that makes you smile. Because you, our fellow art lovers, are the reason we do this.
• •Join the Gang! Sign up for our newsletter and be the first to know about new arrivals, exclusive deals, and a dash of arty inspiration. We promise to only send good stuff – because your inbox (and your walls) deserve the best.
• •Your Poster Print Gang order is on its way! We're so excited for you to receive your new artwork. We poured our passion for quality and art into this, and we truly hope it brings a new vibe to your space. Got questions? We're here to help! Thanks for being part of the Gang!