Brand Tone

Knowledgeable & Authoritative, Passionate & Appreciative, Established & Trustworthy, Professional & Service-Oriented, Curated & Refined

Brand Values

• •Authenticity
• •Preservation
• •Quality & Craftsmanship
• •Historical & Artistic Appreciation
• •Expertise & Knowledge Sharing
• •Customer Focus
• •Community Connection

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in phrases like "Since 1969," "expertly curated," "gallery-quality," "conservation specialists," and "decades of experience" to reinforce authority and trustworthiness.
• •Use Refined and Evocative Language: Describe posters with an appreciation for their artistic merit and historical context. Use terms like "iconic," "rare," "timeless," "historically significant," and "masterpiece."
• •Highlight Authenticity and Preservation: Clearly distinguish original vintage pieces. Talk about the importance of conservation and the meticulous care taken with each piece. This builds trust and justifies value.
• •Maintain a Professional yet Approachable Voice: While authoritative, the language should also be welcoming and helpful, especially when discussing services or inviting inquiries. Avoid overly academic or exclusionary jargon where simpler, elegant terms suffice.
• •Tell Stories, Don't Just List Products: For select pieces, especially on social media or blog posts, briefly share the story behind the poster – its artist, era, or cultural impact. This engages passion and reinforces the "art and history" value.

Social Perception

A Respected Authority, A Chicago Institution, Reliable & High Quality, Specialized & Niche, Trustworthy

Copy Examples

• •Headline: Own a Piece of History. Body: Discover authentic vintage posters at Poster Plus. Since 1969, we've curated rare and iconic art, meticulously preserved for collectors like you. Explore our collection today.
• •Headline: More Than Just Posters. It's Preservation. Body: At Poster Plus, we don't just sell vintage art; we safeguard it. Our expert conservation and museum-quality framing services ensure your cherished posters tell their stories for generations. Learn about our restoration expertise.
• •Headline: The Soul of Chicago, Captured in Art. Body: From iconic World's Fair designs to vibrant jazz age advertisements, explore Poster Plus's unparalleled collection of vintage Chicago posters. Find a timeless tribute to the Windy City.
• •Headline: For the Love of Art. For the Thrill of History. Body: Each poster at Poster Plus is a window to the past. We are passionate about connecting discerning collectors with original vintage art that inspires and endures. What story will you uncover?
• •Headline: Trusted by Collectors & Museums for Over 50 Years. Body: Poster Plus offers an unmatched selection of original vintage posters and expert art conservation. Experience the quality, knowledge, and service that have made us Chicago's premier poster gallery since 1969.