Brand Tone

Aspirational, appreciative, and relaxed; friendly and accessible, celebrating the beauty of Australia and the creativity of its local artists. Positive, encouraging, emotive, evoking nostalgia and pride in Australian culture and landscapes. Premium yet approachable, passionate about products and their stories.

Brand Values

• •Support for Local Artists
• •Quality and Craftsmanship
• •Australian Identity and Pride
• •Customer Satisfaction
• •Accessibility of Art

Best Practices

• •Always credit the artist prominently. Frame the products not just as posters, but as pieces of art from a real person. This reinforces the value of supporting local talent.
• •Instead of just describing a print, describe the feeling it evokes. Use words like "sun-drenched," "vibrant," "serene," "nostalgic." Connect the art to memories and aspirations (e.g., "that perfect summer afternoon").
• •In all communications—from ad copy to customer service emails—maintain a friendly, grateful, and positive tone. Phrases like "Thanks so much," "We're so excited to share," and "lovely" align with the current customer perception.
• •Utilize high-quality user-generated content (with permission) and lifestyle imagery. Show the prints in real homes, styled in different ways. This makes the art feel more accessible and helps customers visualize it in their own space.
• •Continuously weave the Australian theme through the copy. Whether it's referencing a specific place, a native flower, or the "Aussie lifestyle," this reinforces the brand's unique niche and core identity.

Social Perception

Customers perceive Posteroo as having high-quality, beautiful, and stunning products with vibrant colors and excellent paper. They appreciate the excellent, responsive, and lovely customer service, fast delivery, and secure packaging. The brand is seen as trustworthy, reliable, aspirational, and stylish, offering unique wall art that elevates spaces and provides meaningful, aesthetically pleasing decor.

Copy Examples

• •Can’t get there this winter? Bring the warmth of the coast home. Introducing the new Margaret River print by Elli Moody. Let the soft, sun-drenched tones of this iconic coastline transform your space and remind you of sandy toes and salty air. Tap to shop a piece of WA magic. #Posteroo #AustralianArt #WallArt #MargaretRiver
• •Your Walls Are A Blank Canvas. Let's Make Them Australian. Tired of mass-produced decor? At Posteroo, we connect you with incredible local artists to bring authentic, Australian-inspired art into your home. From the vibrant flora to iconic cityscapes, find a story that speaks to you. Printed on museum-quality paper. Shop the collection now.
• •The Floral Collection: Wild Beauty, Right at Home. Explore Australia's unique and stunning flora through the eyes of our talented artists. Add a touch of natural elegance to any room.
• •It’s here! Meet our newest artist, Barka. We believe art is about connection. That's why we’re so excited to introduce you to Barka, a Sydney-based artist whose work captures the soul of the city's iconic landmarks. Be the first to explore her stunning new prints and support another amazing local creator.
• •On-screen text: "How to turn a blank wall into a vibe ✨" Video: A quick-cut sequence showing a person unrolling a Posteroo print (e.g., "Flaming Galahs"), placing it in a simple frame, and hanging it on a wall, instantly brightening the room. Caption: That feeling when the art just *fits*. 😍 Our prints are designed by local artists to bring a piece of Australia to you. #HomeDecor #ArtTok #AustralianMade #Posteroo